Amazon · 2 weeks ago
Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing
Arlington, VA+1 more
Full-time
Onsite
Mid Level
$109K/yr - $160K/yr
4+ years expAmazon is seeking a technically skilled Lifecycle Marketing Manager for their Journey Orchestration team, responsible for executing global email, SMS, and push notification campaigns. The role focuses on building responsive email templates, configuring automation workflows, and launching data-driven lifecycle journeys to enhance candidate experiences and support hiring goals.
Artificial Intelligence (AI)LendingConsumer GoodsE-CommercePaymentsVideoAI InfrastructureCommercial LendingConsumer ElectronicsE-Commerce PlatformsVideo Streaming
Responsibilities
Write and maintain responsive HTML email templates using HTML5, CSS3, and inline styling techniques that render correctly across 50+ email client/device combinations (Outlook, Gmail, Apple Mail, mobile)
Debug and resolve rendering issues including CSS compatibility gaps, image blocking, dark mode behavior, and responsive breakpoints
Use 3P tools (Litmus, Email on Acid) to QA, test, and optimize templates pre-launch
Implement dynamic content blocks, conditional logic, and personalization tokens within email templates
Maintain and evolve a scalable email template library with modular, reusable components
Configure and manage campaign workflows, triggers, and automation sequences within CRM/CMS platforms (PinPoint, Connect, Brightspot)
Build audience segments using candidate data attributes, behavioral signals, and journey stage logic
Set up A/B and multivariate tests including split logic, holdout groups, and statistical significance thresholds
Troubleshoot technical issues with tracking pixels, UTM parameters, link routing, and automation triggers
Implement country-specific campaign variations including localization logic, compliance rules, and send-time optimization
Own end-to-end execution of global lifecycle campaigns: journey-based automations and ad hoc launches for warehouse jobs, corporate professionals, and field marketing support requests
Monitor and report on campaign performance using Adobe Analytics and platform-level data, covering CTR, open rates, conversion rates, deliverability, and list health metrics
Identify underperforming campaigns, channels, or tactics and make documented decisions to optimize or sunset
Establish a repeatable testing cadence and deliver stakeholder-facing performance reports with data-backed recommendations
Manage execution timelines and coordinate cross-functional dependencies to hit launch dates
Qualification
Required
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience
Preferred
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Benefits
Sign-on payments
Restricted stock units (RSUs)
Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
Paid time off
Parental leave
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and AI infrastructure.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
1%
Represents job field similar to this job
Marketing
Engineering and Development
Management and Executive
Product Management
Customer Service and Support
Accounting and Finance
Sales
Creatives and Design
Human Resources
Legal and Compliance
Education and Training
Public Sector and Government
Arts and Entertainment
Trends of Total Sponsorships
*2026 (7552)
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$59.77BKey Investors
AmazonKleiner Perkins
2026-07-09Post Ipo Debt· $24.92B
2026-06-09Post Ipo Debt· $10.03B
2026-03-11Post Ipo Debt· $16.7B
Leadership Team
Andrew Jassy
President and CEO
Werner Vogels
VP & CTO
Recent News
2026-07-22
The Latest Articles from IGN
2026-07-22
Tech in Asia
2026-07-22
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