Botanic Tonics · 2 weeks ago
Senior Brand Manager
United States
Full-time
Remote
Senior Level
$125K/yr - $165K/yr
6+ years expBotanic Tonics is a company dedicated to helping people be present and engaged in their lives. The Senior Brand Manager will be responsible for shaping and executing the brand strategy across various marketing channels, driving creative excellence, managing agency partnerships, and leveraging data to optimize marketing impact.
Food and BeverageWellnessPersonal Health
Responsibilities
Partner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocity
Develop clear, actionable creative briefs for promotional and educational initiatives
Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)
Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints
Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership
Serve as a key point of contact for external agency partners (e.g., Neo)
Provide strategic direction on creative performance, including refresh cycles and new channel opportunities
Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks
Drive continuous improvement through data-informed testing and iteration
Own reporting on Marketing KPIs, learnings, and optimization strategies
Develop and execute email marketing strategy, including: Campaign calendars and send cadence, Audience segmentation and targeting, Messaging frameworks and content themes
Partner with Creative to deliver compelling promotional and educational campaigns
Monitor performance and optimize for engagement, conversion, and retention
Identify, source, and onboard influencers, ambassadors, and strategic partners
Support social media and influencer strategy development
Track partnership deliverables and ensure execution against agreements
Support community engagement initiatives, including emerging channels like Reddit
Support paid and organic strategies to reintroduce and educate audiences on Reddit
Monitor sentiment and engagement to inform broader brand positioning and messaging
Own marketing project timelines, budgets, and deliverables
Prepare and present business performance reports and insights to stakeholders
Partner cross-functionally across: Creative, Performance Marketing, PR & Communications, Social & Influencer, Field & Activations
Ensure seamless execution from strategy → creative → launch → optimization
Qualification
Required
Undergraduate degree required; MBA highly preferred
6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)
Proven track record of driving brand growth in a high-growth or disruptive environment
Experience working with agencies and cross-functional teams
Strong brand storytelling + performance marketing mindset
Ability to translate data into clear, actionable insights
Excellent project management and organizational skills
Experience managing multiple campaigns simultaneously in a fast-paced environment
Strong communication and stakeholder management skills
Benefits
COMPREHENSIVE MEDICAL, DENTAL AND VISION PLANS
401K MATCH
FAMILY LEAVE
PTO & PAID HOLIDAY SCHEDULE
Company
Botanic Tonics
Botanic Tonics provides a plant-based herbal supplement drink.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$25M2024-11-21Series Unknown· $25M
2021-09-01Pre Seed
Leadership Team
Dave Harper
Co-Founder
Sandro Starna
Chief Financial Officer
Recent News
The Philadelphia Inquirer
2026-06-18
2025-08-27
Company data provided by crunchbase