Sallie Mae · 1 month ago
Portfolio Growth Marketing – Digital Marketing Intern
Newark, DE
Internship
Hybrid
InternSallie Mae is the nation’s leading provider of private student loans, dedicated to empowering students on their educational journeys. They are seeking a motivated Digital Marketing Intern to assist in executing various paid digital marketing campaigns, providing hands-on experience in performance marketing and campaign management.
FinanceEducationFinancial ServicesHigher Education
Responsibilities
Support the setup, optimization, and ongoing management of paid search, display, video, and paid social campaigns across varying digital advertising platforms
Assist in managing campaigns on Google Ads, Microsoft Ads, Meta Ads, Amazon Ads and LinkedIn Ads
Identify relevant keywords for campaigns through research and analysis
Research on competitor advertising strategies and share findings to improve current campaigns
Track the performance of paid search campaigns through key metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), CPA (Cost Per Acquisition), and conversion rates
Help run A/B tests for ad creatives, bid methodology, landing pages, and other campaign elements to improve performance
Assist in preparing regular reports to provide insights into campaign performance, trends, and opportunities for optimization
Monitor and adjust bids and budgets for paid media campaigns to maximize ROI
Assist in managing paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads
Work closely with the marketing team to brainstorm, plan, and execute campaigns that align with the company’s goals
Qualification
Required
Currently enrolled in an accredited university pursuing a degree in Marketing or Advertising
Open to undergraduate level students with expected graduation dates of Dec 2026 - May 2027
Adaptability and openness to learning
Clear written and verbal communication skills
Attention to detail and ability to meet deadlines
Preferred
Previous internship experience in technology
Basic Excel skills (sorting, filters, pivot tables)
Benefits
Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities
Company
Sallie Mae
Sallie Mae is an American corporation that originates, services, and collects student loans.
Founded in 1972
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2026-05-07Post Ipo Debt· $500M
1983-09-30IPO
Leadership Team
Jonathan Witter
Chief Executive Officer
Peter Graham
Chief Financial Officer
Recent News
Business Wire
2026-05-12
2026-05-07
Company data provided by crunchbase