F5 · 3 weeks ago
Principal Enterprise AE (Financial Svc)
United States
Full-time
Remote
Lead/Staff
$155K/yr - $233K/yr
10+ years expF5 is a global leader in application and API security, and they are seeking a Principal Enterprise Account Executive focused on AI Security for Financial Services. The role involves driving new business and expansion within Tier-1 and Tier-2 financial institutions, managing complex sales cycles, and building relationships with senior stakeholders.
Cloud ComputingConsumer GoodsCyber SecuritySaaSCloud SecurityConsumer ElectronicsSecurityVirtualization
Responsibilities
Own the full sales cycle from prospecting, discovery and business case development through evaluation, negotiation and close within named financial services accounts
Build and execute territory and account plans targeting CIO, CISO, CRO, CDO, Heads of Fraud/Risk, Compliance and AI/Innovation leaders
Drive new logo acquisition with a clear hunter mindset, building a self‑generated pipeline through outbound, events, partners and executive networking
Lead complex sales cycles involving security, AI, data and risk stakeholders, aligning technical capabilities with regulatory, risk and business‑value outcomes
Run structured discovery to uncover AI security, fraud, data privacy and regulatory pain points and translate them into compelling solution proposals and ROI/TCO cases
Orchestrate internal resources (sales engineering, product, legal, compliance, customer success, professional services) to shape winning solution architectures and proposals
Navigate financial‑services procurement, vendor risk assessments, security reviews and legal negotiations to reach successful commercial close
Accurately forecast pipeline, manage opportunities in CRM and report on progress against quota and key activity metrics
Maintain strong knowledge of the AI security, cybersecurity and financial‑services regulatory landscape (e.g. AI risk, data protection, fraud, resilience)
Represent the company at industry events, conferences and executive briefings, acting as a credible thought partner on AI security in financial services
Qualification
Required
10+ years of B2B enterprise SaaS sales with at least 7+ years selling into financial services (banking, insurance, payments, capital markets or fintech)
Proven hunter background with a consistent record of net‑new logo acquisition and over‑achievement against >1M ARR or equivalent annual quota
Demonstrated success running and closing complex, multi‑stakeholder deals with six‑ and seven‑figure ACVs and multi‑quarter sales
Strong cybersecurity and/or AI experience: selling security, fraud, identity, data protection, or AI/ML/LLM‑based platforms into security, risk, data and engineering buyers
Deep familiarity with financial‑services risk and regulatory themes (fraud, AML/KYC, operational resilience, data privacy, AI risk, model governance)
Hands‑on experience selling to CISOs, CIOs, CROs, CDOs and adjacent senior stakeholders in large financial institutions
Track record in early‑stage or high‑growth environments, comfortable building territory, process and pipeline with limited resources
Domain fluency: Conversant in cybersecurity concepts (threat detection, data security, identity, network and application security) and AI/ML topics (LLMs, model risk, AI attack surfaces)
Executive presence: Able to engage senior financial‑services executives with clear, outcome‑oriented narratives that connect AI security to risk reduction, revenue protection and regulatory expectations
Complex deal leadership: Skilled at account mapping, multi‑threading, building coalitions across business, security, risk, data and IT, and running structured sales methodologies (e.g. MEDDIC, Challenger)
Consultative selling: Strong discovery, qualification and value‑engineering capabilities, including building business cases and quantifying impact on fraud loss, operational risk and compliance cost
Technical aptitude: Able to partner closely with sales engineers, translate technical capabilities into business value, and credibly handle high‑level security and AI conversations
Collaboration: Works effectively with product, marketing, customer success and partners to shape go‑to‑market plays for financial services
Process discipline: Consistent use of CRM, forecasting, and structured territory planning; data‑driven approach to prioritization and pipeline management
Bachelor's degree in business, finance, computer science, engineering or related field, or equivalent experience
Preferred
Professional certifications in cybersecurity, cloud or AI (e.g. CISSP, CCSP, cloud provider security certs, AI/ML programs) are a plus
Benefits
Incentive compensation
Bonus
Restricted stock units
Benefits
Company
F5 is a multi-cloud application services and security company that specializes in application security, performance, and delivery.
5001-10000 employees
H1B Sponsorship
F5 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Sales
Engineering and Development
Product Management
Management and Executive
Accounting and Finance
Customer Service and Support
Creatives and Design
Marketing
Legal and Compliance
Human Resources
Trends of Total Sponsorships
*2026 (68)
2025 (155)
2024 (110)
2023 (211)
2022 (194)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Elliott Management Corp.
2020-11-08Post Ipo Equity
1999-06-04IPO
1998-09-24Series Unknown
Leadership Team
François Locoh-Donou
Chairman, President, & CEO
Aileen Cronin
SVP, Business Integrity & Chief Privacy Officer
Recent News
Tech Funding News
2026-08-07
TradingView
2026-08-05
2026-08-04
Company data provided by crunchbase