CuraLinc Healthcare · 2 weeks ago
Senior Manager, Member Engagement Strategy
United States
Full-time
Remote
Lead/Staff
7+ years expCuraLinc Healthcare is seeking a Senior Manager, Member Engagement Strategy to lead the evolution of their lifecycle-driven engagement approach across their platform and services. This role is responsible for defining how members are guided from awareness to sustained engagement, shaping the strategic direction of member engagement across activation, adoption, and retention within a B2B2C ecosystem.
ConsultingHealthcareWellnessHealth CareMental Health
No H1B
Responsibilities
Own the Overall Member Engagement Strategy Across CuraLinc’s Platform and Services
Lead the Continued Development of a Scalable Lifecycle Engagement Model Spanning Activation, Adoption, and Retention
Define Strategic Guidance for How and When Engagement Initiatives are Deployed Across Member Segments
Partner with Product, Client Success, Content, Clinical, Data, and Operations to Align Engagement Priorities with Business Goals
Translate Behavioral Insights and Performance Data into Clear Engagement Strategies
Define Success Metrics Tied to Engagement Quality and Progression
Use Experimentation and Performance Analysis to Refine and Strengthen Engagement Initiatives
Provide Strategic Support and Insight to Client-Facing Teams as Needed
Lead and Develop Team Members Responsible for Engagement Execution
Qualification
Required
7+ Years of Experience in Product Growth, Lifecycle Engagement, Member Experience, Digital Health, or Related Fields
Experience Operating within a B2B2C Environment
Proven Ability to Design and Lead Strategic Engagement Frameworks
Strong Understanding of Consumer Behavior and Engagement Principles
Experience Using Performance Data to Inform Strategy and Optimization
Experience Influencing Cross-Functional Stakeholders and Aligning Teams Around Shared Priorities
Client-Facing Experience, Including Presenting Strategy or Performance Insights
People Management Experience
Preferred
Experience in Healthcare, Mental Health, Wellness, or Benefits-Related Environments
Background in Lifecycle Marketing, Product-Led Growth, or User Engagement Strategy
Experience Working Closely with Analytics or Data Teams
Benefits
100% company-paid single tier medical coverage insurance
PTO
401(k) with match
Dental
Vision
Life
Disability insurance
Company
CuraLinc Healthcare
CuraLinc Healthcare is a mental health wellness program that supports employees and students with assistive well-being program services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Lightyear Capital
2024-08-12Private Equity
Leadership Team
David Pawlowski
Chief Operating Officer
Hannah Harnack
Senior Manager of Partner Success
Recent News
2026-05-12
MedCity News
2025-09-19
Company data provided by crunchbase