Boulevard · 2 weeks ago
Director, Content & Social Marketing
United States
Full-time
Remote
Director/Executive
$168K/yr - $200K/yr
8+ years expBoulevard is a client experience platform for appointment-based, self-care businesses. The Director of Content Marketing will define and lead the content strategy, build a content engine, and manage a team to drive brand awareness and demand across various channels.
BeautyConsultingTelecom & CommunicationsMarketingSaaSB2BInternetScheduling
Responsibilities
Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing
Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises
Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers
Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
Design content for modern discovery, including SEO, AEO, and generative search experiences
Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like
Qualification
Required
8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
Experience managing social media strategy and community presence at a brand level
Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
Experience leading multi-format content strategies across written, social, and video content
Track record of building scalable content systems, not just one-off campaigns
Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
Analytical mindset with the ability to connect content efforts to measurable business impact
Preferred
Experience with proprietary research, community-led content, or new media formats is a plus
Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling
Benefits
Variable compensation program
401(k) match plus dental, medical, vision, and life insurance
Flexible vacation day policy
Fully remote so you can choose where you want to work
Work from home stipend every month
Family planning resources and specialized support programs
Equity: get ahead on the ground floor and grow with Boulevard
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve
Company
Boulevard
Boulevard provides beauty and wellness businesses with tools for booking, payments, marketing, and client relationship management.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$188MKey Investors
JMI EquityPoint72 VenturesIndex Ventures,Toba Capital
2025-07-17Series D· $80M
2022-08-09Series C· $70M
2020-11-23Series B· $27M
Leadership Team
Matthew Danna
Co-Founder & CEO
Sean Stavropoulos
Cofounder & CTO
Recent News
China Technology News
2026-07-03
South China Morning Post
2026-07-03
2026-07-02
Company data provided by crunchbase