Prometric · 4 weeks ago
Campaign Manager
United States
Full-time
Remote
Mid Level
$70K/yr - $80K/yr
3+ years expPrometric is a leading provider of technology-enabled testing and assessment solutions. The Campaign Manager is responsible for executing and optimizing multichannel marketing campaigns, focusing on campaign execution, email marketing, and collaboration with various teams to ensure successful delivery and performance tracking.
ConsultingEducationInformation TechnologySoftware
Responsibilities
Execute integrated marketing campaigns across email, landing pages, and paid channel support
Support campaigns targeting global markets and audiences
Build, QA, launch, and maintain campaign assets using marketing automation and CRM tools, and AI-assisted workflows
Manage campaign timelines and calendars to ensure on-time delivery
Leverage AI tools to streamline campaign setup, content generation, and workflow efficiency
Build and deploy email campaigns for lead generation, nurture, and engagement
Apply segmentation by audience type, funnel stage, region, and program
Monitor and report performance metrics including open rates, click‑through rates, and conversions
Execute A/B testing and apply optimizations to improve performance
Maintain accurate campaign setup and data hygiene in CRM and marketing systems
Support paid campaign execution through asset coordination, QA, and tracking
Ensure accurate campaign tracking, UTMs, and CRM attribution
Partner with senior team members on performance insights and optimization recommendations
Work cross functionally with sales, content, design, and web teams
Communicate campaign status, risks, and results clearly and proactively
Support consistent execution across programs and regions
Qualification
Required
Bachelor's degree in marketing, business, or related field
3+ years of experience in campaign marketing, demand generation, or lifecycle marketing
Hands-on experience with: Email marketing and marketing automation platforms (Pardot, Braze, etc.)
CRM systems and campaign tracking (Salesforce)
Strong organizational and project management skills
Data driven mindset with attention to detail
Ability to manage multiple campaigns simultaneously in a fast-paced environment
Familiarity with AI-powered marketing tools or demonstrated ability to learn and apply AI in campaign execution
Preferred
Experience supporting global or regional marketing programs in K12 education, assessment, credentialing, or B2B SaaS environments, with an understanding of complex buying cycles
Familiarity with paid media support and attribution models
Experience working closely with sales or SDR teams
Experience using AI tools for content generation, campaign optimization, or marketing analytics
Company
Prometric
Prometric provides technology-enabled testing and assessment solutions for organizations, academic institutions, and government agencies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Stuart Udell
Chief Executive Officer
Michael Redding
Chief Information Security Officer (CISO)
Recent News
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-03-11
Company data provided by crunchbase