Responsive · 3 weeks ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
$130K/yr - $150K/yr
4+ years expResponsive, formerly RFPIO, is a leader in Strategic Response Management SaaS solutions, serving over 2,000 customers including major companies like Google and Microsoft. The Product Marketing Manager will drive messaging, positioning, and enablement to enhance the platform's value and collaborate across teams to launch new products and accelerate adoption.
Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareSaaSSoftwareCloud ManagementCRMKnowledge ManagementMachine LearningSales Automation
Responsibilities
Drive marquee launches that bring new offerings to market with clarity and impact
Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field
Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings
Qualification
Required
4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
Proven success driving go-to-market strategy and execution for marquee product launches
Bachelor's degree required
Preferred
MBA preferred
Strategy consulting, brand management, or analyst background is a plus
Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack
Benefits
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
4 week sabbatical after 5 years of service
Mental Wellness Program (EAP) to support your well-being and self-care
Team events, such as happy hours, off-sites, and team building events
Best-in-class health benefits, company paid for employee and company contribution for family coverage
Company
Responsive
Responsive (formerly RFPIO) is the leader in response management software, transforming how organizations share and exchange information.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$26.5MKey Investors
K1 Investment ManagementBend Venture Conference
2018-07-24Series A· $25M
2016-10-01Seed· $1.5M
Leadership Team
Ganesh Shankar
Chief Executive Officer (CEO) and Co-Founder
AJ Sunder
CPO | CIO | Co-Founder Responsive (formerly RFPIO)
Recent News
2026-06-03
Hindu Business Line
2026-05-31
Company data provided by crunchbase