GoFasti · 1 month ago
1084- Art Director
GoFasti is a Talent-as-a-Service company that connects top talent from LatAm with leading companies worldwide. They are seeking an English-fluent Art Director to lead creative marketing programs and ensure the delivery of high-quality design solutions while mentoring the team.
Human ResourcesInformation TechnologySoftwareSoftware Engineering
Responsibilities
Lead the creation of shopper marketing programs from concept development to design and execution
Serve as a leader, creative mind, and project manager in one
Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training
Proactively drive the process to generate and brief creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience
Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities
Accurately deliver design against the required brief and revert
Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
Work with the client service team to identify growth opportunities with current and prospective clients
Craft the design associated with the client’s brand/project
Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color
Create strategically sound designs and concepts for in-store communication
Develop and implement processes and structures to achieve creative vision
Generate exploratory mood boards by gathering literature and internet references
Be an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally
Work quickly, independently, and with a can-do attitude
Qualification
Required
8+ years of agency and/or design experience, brand, trade or shopper marketing is preferred
Bachelor's degree in product design, graphic design, or related field
Portfolio of prior professional work
Solid understanding of CPG shopper marketing
Ability to lead and drive client solutions through ambiguity
Ability to adapt to changing priorities
Preferred
Shopper experience preferred
Team leadership experience preferred
Creative strategy and copywriting experience strongly preferred
Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
Experience presenting and successfully selling creative concepts
Proven experience in creating standout creative work