USAA · 2 weeks ago
Remote MarTech Enablement Senior
United States
Full-time
Remote
Senior Level
$114K/yr - $218K/yr
6+ years expUSAA is dedicated to empowering its members to achieve financial security through competitive products and exceptional service. The MarTech Enablement Senior will lead the enablement strategy for marketing technology, driving adoption and transformation across the organization while collaborating with stakeholders to optimize the customer experience.
ConsultingFinanceFinancial ServicesWealth Management
No H1B
Responsibilities
Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance
Translates Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy
Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.)
Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts
Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs
Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements
Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities
Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership
Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products
Begins to bring in “big picture” thinking and seeks to drive clarity among team and stakeholders
Maintains and applies advanced knowledge of the Business, Technology, UX, and relevant experiences and processes, and an academic understanding of Product Management
Serves as a resource to team members and assists with on-boarding new employees
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Qualification
Required
Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
6 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing
Proven ability to effectively develop, influence, present and communicate complex concepts to cross-functional teams, non-technical users, and leadership
Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment
Knowledge of digital and technology strategy and delivery as it relates to roadmap development, journey mapping, competitive analysis and research, and situation analysis methods
Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods
Preferred
Proven Experience in Marketing Technology Enablement
6+ years of experience in change management, training, and adoption programs for MarTech platforms such as Salesforce and Adobe
Hands-On Expertise with Key Platforms
Familiarity with tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data 360 and Workfront
Change Management Leadership
Strong background in designing and executing enterprise-wide change management strategies to drive adoption of new technologies
Training Program Development
Experience creating and delivering scalable training programs, user guides, and enablement resources for technical and non-technical audiences
Integration Awareness Across MarTech Ecosystem
Understanding of how enablement programs support interconnected platforms like CDP, CRM, workflow tools, and outbound marketing systems
Stakeholder Engagement & Communication Skills
Proven ability to influence senior leaders and collaborate with cross-functional teams to align enablement initiatives with business objectives
Measurement & Continuous Improvement
Experience defining success metrics for adoption and using data-driven insights to optimize enablement strategies
Innovation in Enablement Practices
Ability to leverage emerging technologies (e.g., digital learning platforms, AI-driven training personalization) to enhance user experience and adoption
Benefits
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program with paid holidays plus 16 paid volunteer hours
Various wellness programs
Career path planning and continuing education assists employees with their professional goals
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors
Company
USAA
Since the beginning, our mission has been to provide a range of financial services to the military community and their families.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Anna Savoy
Program/ Project Manager Lead CEO CoS
Annica Johansson Willis
Visual Strategist | CEO Chief of Staff
Recent News
2026-06-10
Morningstar.com
2026-06-09
Coverager - Insurance news and insights
2026-06-09
Company data provided by crunchbase