Wunderkind · 1 month ago
Principal Product Manager, Advertising
United States
Full-time
Remote
Lead/Staff
$210K/yr - $260K/yr
10+ years expWunderkind is a leading performance marketing engine that helps brands and publishers drive truly personalized, high-performing experiences across owned and paid channels. They are seeking a Principal Product Manager to own the end-to-end product strategy, roadmap, and execution for Wunderkind’s next-generation advertising offerings.
AdvertisingBig DataMarketingEnterprise SoftwareInformation TechnologySaaSAnalyticsDigital MarketingEmail MarketingMarketing Automation
Responsibilities
Define the vision and strategy for how Wunderkind ads – from ad formats and targeting to measurement and optimization
Partner deeply with engineering, data science, sales, client success, and partnerships to bring differentiated ads solutions to market
Act as the internal and external thought leader for advertising: shaping our point of view, informing GTM, and representing Wunderkind with clients and partners
Drive meaningful revenue impact, advertiser performance, and product differentiation in a fast-moving, highly competitive space
Develop and continuously refine the multi-year product vision and strategy for Wunderkind’s advertising products
Define where we play and how we win: inventory sources, identity strategy, targeting and optimization capabilities, measurement, and creative
Create a clear, opinionated product roadmap that balances foundational capabilities, experimentation, and strategic bets
Spend time with advertisers, agencies, and partners to deeply understand their goals, workflows, and constraints
Identify and quantify customer problems and opportunities across targeting, pacing, frequency, attribution, and incrementality
Translate qualitative and quantitative insights into clear product hypotheses, requirements, and experiments
Work closely with engineering, data, and design to deliver high-quality capabilities on time and with measurable impact
Write crisp PRDs / specs, define success metrics, and ensure we ship iterative, learn-fast increments rather than big-bang releases
Partner with data science to design experiments, test new optimization strategies, and measure performance lift over baselines
Collaborate with sales, marketing, and client success to define packaging, pricing, positioning, and enablement for advertising offerings
Support key client conversations as the product expert for Ads and help unlock/scale strategic deals
Monitor product performance, adoption, and revenue – and rapidly adjust the roadmap to maximize business and client impact
Align stakeholders, making tradeoffs, and keeping everyone focused on outcomes
Drive alignment with other product areas (identity, measurement, creative, AI/optimization) to ensure Ads is tightly integrated into the broader Wunderkind platform
Mentor PMs and help raise the bar on product quality, rigor, and execution across the org
Qualification
Required
10+ years in product management, with significant time in programmatic & advertising technology
Proven track record of owning product strategy and roadmap for a complex, multi-stakeholder product
Proven track record of driving 0→1 and 1→N product development, not just incremental feature work
Proven track record of delivering products that show clear, quantifiable business impact
Experience at an ad tech company (DSP, SSP, platform, or publisher)
Experience integrating with major inventory sources and streaming platforms
Experience integrating with identity partners, clean rooms, or measurement providers
Preferred
Deep ad tech fluency – you understand how impressions get bought/sold, how identity works in ads, the role of clean rooms, and what makes targeting/measurement actually work
AI literacy - you orchestrate and build AI systems that elevate how you work
Strong product judgment – you can quickly cut through noise, identify what matters, and make hard tradeoffs
Analytical and data-driven – comfortable with experimentation, measurement, and digging into metrics with data teams
Excellent communicator – you can move seamlessly between executive-level storytelling, technical depth with engineering, and practical value framing for sales and clients
Highly collaborative – you bring people along, listen well, and can drive alignment across product, engineering, and GTM
Bias to action – you are comfortable making decisions with imperfect information and iterating quickly
Background working with AI/ML optimization in bidding, pacing, or creative decisioning
Benefits
Fully remote friendly
Preference: New York City or ability to spend meaningful time with teams in NYC is a strong plus
Company
Wunderkind
Wunderkind enables brands to better recognize their customers online, providing 1-to-1 marketing at scale.
501-1000 employees
H1B Sponsorship
Wunderkind has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Engineering and Development
Creatives and Design
Trends of Total Sponsorships
*2024 (2)
2022 (5)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
$151.85MKey Investors
Neuberger BermanBattery VenturesSilicon Valley Bank
2023-03-02Series C· $76M
2018-05-03Series B· $37M
2017-05-23Series A· $31M
Leadership Team
Bill Ingram
Chief Executive Officer
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