Viatris · 1 month ago
Senior Director, Digital Marketing
United States
Full-time
Remote
Director/Executive
$151K/yr - $314K/yr
8+ years expViatris is a global healthcare company committed to improving health outcomes worldwide. The Senior Director, Digital Marketing role involves collaborating with commercial leadership to drive digital strategies, managing budgets, and leading digital innovation to optimize performance metrics and ROI.
BiotechnologyHealthcareLife SciencePharmaceuticalHealth Care
Responsibilities
Collaborate with commercial leadership to identify the most significant digital and media opportunities in terms of revenue generation and ROI
Lead the development of comprehensive digital strategic and tactical plans by partnering with brand teams and agencies (media and creative) to translate brand strategic plans into optimal digital and media solutions
Develop and effectively manage digital budgets
Ensure that the team is consistently analyzing performance metrics and making the necessary adjustments in order to optimize ROI
Lead digital innovation at Viatris by maximizing existing capabilities while evaluating new technologies and approaches within the digital and media ecosystem
Lead the development of high-impact business cases to gain advocacy and secure funding for innovative initiatives
Ensure digital marketing and commercial stakeholders have timely access to the metrics and KPIs needed to manage the business and assess performance, including the development of tailored reports and dashboards
Serve as the principal leader for external digital agency relationships for both consumer and professional
Guide, collaborate and appropriately influence partner functions to advance high potential digital initiatives
Drive the development and enterprise-wide adoption of omnichannel capabilities, including U.S. Sales orgs
Qualification
Required
Minimum of a Bachelor's degree (or equivalent) and 8 years of relevant digital and brand experience
Direct experience designing, executing and optimizing digital, consumer and B2B marketing programs
Direct experience with marketing analytics, and analysis and application of metrics against business goals
Broad and deep understanding of digital marketing and media ideally in the pharmaceutical industry
Excellent understanding of business and brand management as it relates to fast-paced consumer and pharma brands
Knowledge of digital, social, mobile industry best practices including key vendors, services providers and agencies
Ability to work effectively in a cross-collaboration environment and bring ideas together for a better solution
Strong communication skills and project management skills
Strong results orientated team player
Strong quantitative, analytical and problem-solving skills
Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization
Basic math skills required
Ability to solve problems with a variety of concrete variables through semi-standardized solutions that require some ingenuity and analysis. Ability to draw inferences and follow prescribed and detailed procedures to solve moderately complex problems
Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Moderate travel is required
Proficiency in speaking, comprehending, reading and writing English is required
Preferred
Master's degree (or equivalent) and 5 years of relevant experience preferred; however, a combination of experience and/or education will be considered
Experience on both the agency and client sides preferred
Benefits
Competitive salaries
Benefits
An inclusive environment
Company
Viatris
Viatris is a global pharmaceutical company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-11-17IPO
Leadership Team
Scott A. Smith
Chief Executive Officer
Andrew Enrietti
Chief Administrative and Transformation Officer
Recent News
Clinical Trials Arena
2026-07-01
Company data provided by crunchbase