MaintainX · 1 month ago
Brand Campaigns Manager
United States
Full-time
Remote
Senior Level
5+ years expMaintainX is the world's leading AI-powered maintenance and asset management platform, serving over 13,000 customers. They are seeking a Manager, Brand Campaigns to lead the strategy, execution, and optimization of campaigns aimed at increasing awareness and driving long-term growth.
Artificial Intelligence (AI)Cloud ComputingEnterprise SoftwareConstructionIndustrialBig DataSaaSSoftwareCollaborationFacility ManagementIndustrial AutomationPredictive Analytics
Responsibilities
Lead the planning and execution of top-of-funnel campaigns designed to grow awareness, consideration, and market presence across MaintainX’s ICP
Translate company and growth priorities into top-of-funnel campaign plans spanning paid media, digital channels, events, partnerships, and experiential moments
Lead planning and execution of strategic sponsorships and large-scale programs that increase MaintainX visibility and credibility with target audiences, and evaluate performance and ROI
Leverage AI-powered tools and platforms to improve campaign planning, execution, and optimization—including audience segmentation, media planning, testing frameworks, and performance forecasting
Use AI-driven experimentation (e.g., creative and channel testing, sequencing, and personalization at scale) to accelerate learning cycles and improve campaign effectiveness
Manage campaign timelines, budgets, and agency relationships to ensure efficient, high-quality execution
Partner closely with Corporate Communications and Product Marketing to ensure campaigns are grounded in strong positioning and aligned to MaintainX’s category narrative
Work within the Growth Marketing team to align ToFu investments with downstream pipeline and revenue goals
Collaborate with Sales and within the Growth Marketing team to ensure campaign programs support regional and enterprise growth efforts
Own top-of-funnel success metrics, including awareness, reach, engagement, audience growth, and pipeline influence
Evaluate campaign performance using lift studies, attribution signals, and long-term impact models
Use AI-powered insights to identify performance drivers, surface optimization opportunities, and recommend adjustments to channel mix, spend allocation, and campaign sequencing
Qualification
Required
5–8+ years of experience in B2B marketing, brand campaigns, or integrated marketing—ideally in high-growth SaaS startups or enterprise technology, or in industrial markets
Heavy AI user who lives in ChatGPT, Claude, custom GPTs—AI is core to your workflow
Proven experience leading top-of-funnel or brand campaigns with measurable impact on awareness and pipeline
Strong understanding of media, channel strategy, and campaign operations
Track record of working cross-functionally in fast-growing organizations and influencing without direct authority
Analytical mindset with comfort using data to guide decisions and investment strategy
Experience managing agencies, budgets, and complex programs at scale
Benefits
Competitive salary and meaningful equity opportunities.
Healthcare, dental, and vision coverage.
401(k) / RRSP enrollment program.
Take what you need PTO.
Company
MaintainX
MaintainX provides a CMMS/EAM platform that leverages AI to enhance asset performance and reduce downtime for industrial teams.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$253.8MKey Investors
Bessemer Venture PartnersBain Capital VenturesAmity Ventures,August Capital
2026-05-28Acquired
2025-07-09Series D· $150M
2023-12-06Series C· $50M
Leadership Team
Chris Turlica
CEO & Founder
Hugo Dozois-Caouette
CTO & Co-Founder
Recent News
Crunchbase News
2026-06-25
2026-06-01
Company data provided by crunchbase