Rockbot · 1 month ago
Manager, Advertising & Supply Strategy
Rockbot is an omnichannel media platform committed to elevating customer and employee experiences. They are seeking a Manager, Advertising & Supply Strategy to lead yield and supply strategy, performance analysis, and monetization optimization across their Digital Out of Home (DOOH) and Connected TV (CTV) inventory.
AdvertisingDigital MediaMusicSoftwareVideoDigital SignageVideo Streaming
Responsibilities
Own yield strategy and fill analysis across Rockbot's advertising inventory, balancing campaigns, CPM performance, and partner goals
Monitor impression delivery, pacing, and budget utilization across programmatic and direct campaigns
Identify key areas for supply optimization, delivering vertical, regional, and seasonal insights to the programmatic and direct sales teams
Forecast new revenue opportunities through supply data analysis, focusing on venue and vertical growth and expansion
Develop and maintain dashboards and reporting systems that surface revenue trends, anomalies, and growth opportunities — leveraging AI-assisted tools to accelerate insight generation and anomaly detection
Leverage LLMs and generative AI to streamline operational workflows, synthesize performance data, and surface actionable recommendations faster
Apply AI-driven approaches to pricing optimization and yield modeling, helping Rockbot stay ahead of demand patterns and market shifts
Partner with Product and Engineering to evaluate ad serving logic, targeting performance, and delivery efficiency
Audit and refine transparency and compliance files (ads.txt, sellers.json, s-chain) to ensure monetization integrity
Support pricing strategy, packaging, and forecasting for new advertising products and launches
Identify operational bottlenecks and implement process improvements — including AI-enabled automation — that drive scalable yield performance
Collaborate across commercial and technical teams to ensure advertising execution aligns with broader business goals
Qualification
Required
5–8 years of experience in yield management, data evaluation/analysis, ad operations, revenue strategy, or ad tech analytics
Deep fluency in media math — impressions, CPMs, pacing, budgets, forecasting, and delivery mechanics
Expertise in aggregating and analyzing data into actionable insights for cross-departmental applications
Strong understanding of the programmatic ecosystem, including DSPs, SSPs, ad servers, and supply-side optimization
Experience working with DOOH, CTV, or multi-channel media inventory (bonus if both)
Hands-on experience using AI tools — including LLMs or gen AI platforms — to enhance reporting, streamline workflows, or accelerate operational decision-making
Familiarity with AI-driven yield or pricing optimization concepts, with a curiosity to push further as the tooling evolves
Proficiency in Excel and BI tools such as Looker, Tableau, or similar platforms
Comfortability in crafting and articulating the data story at all levels of the company
Extensive real-world experience developing and refining advanced AI prompts
Exceptional communication skills — you can translate complex performance data into clear recommendations and action
A high-horsepower, proactive mindset with a bias toward continuous improvement and operational excellence
Benefits
Equity and benefits for all team members
Company
Rockbot
Rockbot is a streaming media platform for businesses including TV, background music, mobile app and digital signage applications.
H1B Sponsorship
Rockbot has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Product Management
Engineering and Development
Trends of Total Sponsorships
*2026 (1)
2024 (1)
2023 (4)
2022 (2)
Funding
Current Stage
Growth StageTotal Funding
$5.39MKey Investors
Detroit Venture Partners,Google Ventures
2015-05-15Series A· $2.7M
2015-04-03Debt Financing· $0.29M
2014-08-27Seed· $1.2M
Recent News
Google Patent
2026-03-01
2026-02-12
Company data provided by crunchbase