Cresta · 2 weeks ago
Events and Field Marketing Manager
United States
Full-time
Remote
Senior Level
$110K/yr - $150K/yr
3+ years expCresta is a company that specializes in enhancing customer experiences through its AI platform. They are seeking an Events and Field Marketing Manager who will be responsible for developing event strategies, managing event programs, and ensuring alignment between various teams to drive business results.
Artificial Intelligence (AI)Customer ServiceTelecom & CommunicationsCall CenterIntelligent SystemsMachine LearningNatural Language ProcessingTelecommunications
Responsibilities
Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success
Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance
Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping
Qualification
Required
Bachelor's degree or equivalent practical experience
3–5 years of experience in B2B field/event marketing or integrated campaign roles
Strong project management capabilities—able to juggle multiple programs at once
Excellent communicator who can influence up, down, and across functions
Analytical mindset with experience in reporting on event performance and ROI
Preferred
Experience with AI, Contact Center, or Customer Experience solutions
Experience supporting account-based field strategies
Previous sales/SDR experience or strong familiarity with sales processes
Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly
Benefits
Medical, dental, and vision plans that are designed to fit you and your family’s needs.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Monthly Gym & Phone allowance
Work from home office stipend to help you succeed in a remote environment.
Lunches and dinners included for in-office employees via Grubhub
Equity
A comprehensive benefits package for you and your family
Company
Cresta
Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service.
501-1000 employees
H1B Sponsorship
Cresta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
11%
Represents job field similar to this job
Marketing
Engineering and Development
Product Management
Trends of Total Sponsorships
*2026 (3)
2025 (9)
2024 (6)
2023 (2)
2022 (10)
2021 (4)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$276MKey Investors
Qatar Investment Authority,World Innovation LabTiger Global ManagementSequoia Capital
2024-11-19Series D· $125M
2022-03-17Series C· $80M
2021-03-31Series B· $50M
Leadership Team
Ping Wu
CEO
Recent News
Sports Business Journal
2026-06-26
Company data provided by crunchbase