BX Studio · 4 weeks ago
Creative Director, Brand & UI Design
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expBX Studio is a digital agency recognized as Webflow’s Enterprise Partner of the Year, specializing in building revenue-generating websites for clients like Reddit and Headspace. The Creative Director, Brand & UI Design will lead the creative direction for website redesigns, manage the design team, and play a key role in client engagements and new business opportunities.
AppsSoftwareCloud ComputingWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Lead creative on website redesigns end to end
Own creative direction across our portfolio of redesign engagements — typically 14–16 week B2B website refresh projects spanning discovery, IA, UX, brand/digital style development, high-fidelity design, and developer handoff
Run creative discovery: facilitate client workshops, distill brand and audience inputs, and translate them into a clear creative direction the team can execute against
Lead digital style exploration — typography systems, color, motion, photography and illustration direction, component language — and pressure-test it on the hero before scaling across the site
Lead brand work that lives inside redesign engagements: logo refreshes, identity systems, color palette evolution, and the visual language that defines a B2B brand’s digital presence
Present creative direction, design rationale, and revisions to senior client stakeholders — CMOs, VPs of Marketing, and founders — with the confidence that comes from years of doing this work
Establish and protect the standard: every site that ships under your direction should look like a BX site
Manage the full design org — senior designers, designers, UX strategists, and any contracted specialists — including 1:1s, performance reviews, professional development, and remediation when needed
Own hiring: define the bench you need based on project pipeline, write JDs, screen portfolios, lead interviews, and make the calls. Build a team that can absorb growth without compromising quality
Own staffing: assign designers and UX leads to projects based on fit, capacity, and growth opportunities. Re-staff proactively when engagements slip, scope changes, or someone needs to be pulled
Set the bar for design quality across the org. Run design crits, review work in flight, and step in directly when something isn’t hitting the mark
Build the systems and rituals that make a creative team work — design reviews, internal critiques, portfolio rituals, brand and component libraries, internal Figma standards, and onboarding for new designers
Partner with the Director of Project Management on resourcing, capacity planning, and project health across the redesign portfolio
Join sales calls and proposal pitches as the senior creative voice — both to win new redesign engagements and to demonstrate the depth of creative leadership clients are buying
Shape proposal scope, creative approach, and timeline alongside the sales and account teams
Identify expansion opportunities on existing redesign accounts: extended brand work, microsites, additional templates, post-launch design systems
Continuously refine our redesign methodology — discovery cadence, design phase structure, review rhythms, handoff to development — to ship better work faster
Maintain the BX house standard: the patterns, principles, and signature moves that make our work recognizable across very different B2B brands
Partner with the Head of Technology on design-to-development handoff quality, Webflow build standards, and emerging platform capabilities (Webflow, Framer, Sanity)
Use AI-assisted wireframing, content generation, and prototyping (Claude, Figma AI, Cloud Design, Paper, and emerging alternatives) to accelerate from brief to high-fidelity exploration
Build and maintain design system primitives — tokens, canonical components, markdown style guides — that let AI agents execute with brand fidelity on long-running work
Set the standard for how the design team uses AI in production: where it accelerates the work, where it doesn’t, and how to maintain craft quality at AI speed
Continuously evaluate emerging tools and bring back what improves quality, speed, or margin
Qualification
Required
5+ years in digital design with experience in a creative leadership role inside an agency
Led website redesigns for serious B2B SaaS or tech brands and have the portfolio to prove it
Strong people manager
Built and run design teams of 5+
Hired your own benches
Made hard performance calls
Developed designers into leaders
Deep brand and UI fluency
Move comfortably between identity work, digital style development, UX architecture, and high-fidelity component design
Understand which lever matters when
CMS fluent
Understand how design decisions translate to Webflow (or comparable platforms)
Exceptional client presence
Hold a creative review with a CMO
Defend strong work
Make a thoughtful case for why the recommendation is the recommendation
AI-fluent in production design workflows
Sharp written and verbal communicator
Design rationale lands as cleanly in a Slack message as it does in a presentation
Benefits
Full benefits
Flexible PTO
Equipment budget
Company
BX Studio
BX Studio offers Webflow development, site migration, and support services, focusing on fast website launches.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jacob Sussman
Co-founder & CEO
Company data provided by crunchbase