BX Studio · 4 weeks ago
Creative Director, Optimization
United States
Full-time
Remote
Senior Level
5+ years expBX Studio is a digital agency recognized as Webflow’s Enterprise Partner of the Year, specializing in building revenue-generating websites for notable clients. The Creative Director, Optimization will lead creative direction for retained accounts, transforming analytics into actionable design opportunities and enhancing strategic partnerships with clients.
AppsSoftwareCloud ComputingWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Lead creative direction across a portfolio of retained accounts
Own the creative point of view on a book of optimization clients, paired with Account Managers, Project Managers, designers, developers, and data analysts
Deliver a monthly web strategy and CRO cadence on each account with a prioritized set of recommended initiatives
Audit execution output rather than pixel-push it. Your job is to maintain brand fidelity, UX rigor, and design quality across a portfolio - not to be the sole executor on any one account
Apply the B2B playbook on demand
You've internalized the B2B SaaS web playbook — the patterns that consistently work for pricing pages, product pages, nav architecture, social proof placement, form design, CTA hierarchy, demo request flows, and the dozens of other conventions that separate sites that convert from sites that don't
When a client's site is missing fundamentals, you recognize it immediately and make the call without needing a research cycle to justify it. This isn't about dogma; it's pattern recognition built from years of learning about what moves pipeline for B2B buyers
You'll deliver ad-hoc creative recommendations in real time — on client calls, in Slack, in response to a launched page that isn't performing — and to explain •why• a change matters in terms a CMO or VP of Marketing will understand and act on
Turn data into design opportunity
Interpret analyst reports to identify friction, engagement patterns, and conversion opportunities, then translate those insights into concrete design recommendations
Partner closely with our data analysts to ground every recommendation in evidence
Operate fluently across analytics narrative, UX strategy, and brand creative — clients should feel like they’re hiring three senior advisors in one
Drive design revenue expansion
Work alongside Account Managers to identify brand, UX, and CRO upsell opportunities inside the existing book of business
Scope and shape new initiatives — brand refreshes, landing page systems, microsites, campaign work — that originate from your strategic work on the account
Convert reactive, ticket-based accounts into proactive strategic partnerships with an expanding scope
Shape how BX runs optimization
Partner with BX leadership on the ongoing evolution of our optimization service model — squad structure, retained service packaging, pricing, and productization
Establish repeatable deliverables (monthly report templates, audit frameworks, strategic check-in cadences) that can scale across accounts without diluting quality
Pilot, measure, and refine Web Strategy & CRO retained service with a small set of initial accounts before rolling it out broadly
AI-Native by default
At BX, AI is infrastructure, not novelty. We expect this role to actively leverage AI across the creative workflow, not delegate it to someone else:
Use AI-assisted wireframing, prototyping, and design system tools (Claude, Figma AI, Cloud Design, Paper, and emerging alternatives) to accelerate from insight to artifact
Build and maintain design system primitives — tokens, canonical components, markdown style guides — that let AI agents execute with brand fidelity on long-running work
Evaluate AI-generated output against brand standards and intervene when drift occurs
Continuously evaluate emerging tools; bring back what improves quality, speed, or margin, and discard what doesn’t
Qualification
Required
5+ years in creative direction, with experience leading retained client engagements inside an agency environment
Enterprise experience. You know what polish looks like for leading B2B organizations and have the portfolio to prove it
Strategist first, designer second. You can still pixel-push when needed, but your highest leverage is strategic direction on UX, brand, and CRO decisions — not solo execution
Analytics-literate. You're comfortable with analytics reports and can consider data in the design process
Exceptional written and spoken English communicator. This is a senior client-facing role — you'll be the creative voice in the room with B2B marketing leaders
Deep experience across B2B lead web design, CMS-driven websites, and conversion-optimized design patterns
You've used AI in production creative workflows — not just experimented with it
Benefits
Fully remote
Performance upside tied to design revenue growth across your portfolio of accounts.
Flexible PTO
Company
BX Studio
BX Studio offers Webflow development, site migration, and support services, focusing on fast website launches.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jacob Sussman
Co-founder & CEO
Company data provided by crunchbase