SmartBuyGlasses Optical Group · 2 weeks ago
Social Media & Influencer Marketing Specialist [Remote
United States
Full-time
Remote
Mid Level
3+ years expSmartBuyGlasses Optical Group is the world’s leading designer eyewear e-retailer, seeking a hands-on Social Media & Influencer Marketing Specialist. The role involves developing and implementing organic social media strategies, managing content creation, and overseeing influencer collaborations to enhance brand recognition across various platforms.
E-CommerceElectronicsFashionRetailEyewear
Responsibilities
Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals
Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement
Manage content creation, curation and copywriting for daily posts. Apply basic design skills through Adobe and/or Canva
Attend photoshoots and travel when needed to create unique social content and push influencer collaborations. Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team
Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs. Manage any outsourced help with channel management
Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok
Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers
Monitor performance analytics and competitive benchmarking regularly. Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement
Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community
Brainstorm new, creative approaches to influencer campaigns
Create impactful influencer campaigns. Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content
Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them
Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting
Qualification
Required
3+ years hands-on experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand
Alignment with our company's 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
Growth mindset. You ship daily, test fast, kill what doesn't work, and don't wait for permission
Proven track record growing branded social channels at scale (named examples, specific outcomes)
Knowledge of current influencer rates, contract norms, and FTC/ASA disclosure rules
Solid understanding of social and content performance metrics (and what's vanity vs commercial)
Strong written and verbal English. Creative copy instinct
Experience with Canva, Adobe, CapCut or basic video editing tools
Storyteller by nature. You think in hooks, formats, and emotional triggers
Collaborative but able to ship independently in a fast-paced, deadline-driven environment
Preferred
Background in luxury, fashion, beauty, or eyewear consumer brands
Experience working in a global, multi-market e-commerce environment
Track record growing TikTok and short-form video specifically
Benefits
Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
Global international team, strong company values and culture
Work from anywhere: WFH or hybrid, your choice
Travel across Europe for influencer events, brand booths, and photoshoots alongside our senior team.
Real career acceleration: we want to mentor ambitious people and fast-track their growth
Monthly bonuses tied to performance and commercial wins
Flexible holidays and autonomy over your time
Fast decisions and shipping culture. Days, not quarters
A free pair of designer eyewear of your choice for every anniversary date
Company
SmartBuyGlasses Optical Group
SmartBuyGlasses Group is the world’s leading designer eyewear e-retailer.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
David Menning
Co-Founder
Doron Kalinko
Co-Founder
Recent News
2026-03-25
PR Newswire
2026-01-22
Company data provided by crunchbase