Bullseye Strategy · 1 month ago
Media Planner
United States
Full-time
Remote
Mid Level
$50K/yr - $55K/yr
3+ years expBullseye Strategy is a company focused on delivering effective advertising campaigns, and they are seeking a Media Planner to join their media team. The role involves developing and executing interactive media campaigns, optimizing campaign performance, and collaborating with various teams to ensure successful advertising outcomes.
AdvertisingMarketing
No H1B
Responsibilities
Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
Rich media and online video placements
Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -
Lead campaign activation across all of the above mediums
Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
Optimize the campaigns with media vendors ongoing
Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations
Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period
Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit
Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together
Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies
Qualification
Required
Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
Rich media and online video placements
Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile -
Lead campaign activation across all of the above mediums
Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
Optimize the campaigns with media vendors ongoing
Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations
Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter's successes, insights, and recommendations for upcoming period
Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit
Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together
Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies
Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
Excellent attention to detail, thoroughness, and organizational abilities
Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment
Excellent writing, editing, and communication skills
Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
3+ years of media planning and/or buying experience
Empathy
Adaptability
Company
Bullseye Strategy
Bullseye Strategy is a digital marketing agency that helps in Marketing Strategy & Execution, Business Development, Media Planning & Buying.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jonathan Schwartz
Co-Founder & CEO
Company data provided by crunchbase