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Marketing Operations Specialist jobs in United States
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Hawk Ridge Systems · 2 weeks ago

Marketing Operations Specialist

Hawk Ridge Systems is a leading provider of 3D design and manufacturing solutions, seeking a detail-oriented Marketing Operations Specialist to enhance their marketing operations. The role involves optimizing marketing systems, executing campaigns, and collaborating with cross-functional teams to improve operational efficiency and reporting accuracy.
IndustrialManufacturingIndustrial Engineering

Responsibilities

Support the administration and optimization of marketing automation platforms such as Marketo and HubSpot, including integration with Salesforce
Support campaign operations including lead routing, scoring models, nurture programs, and campaign reporting
Build and execute marketing campaigns within automation platforms, including segmentation, targeting, workflows, and campaign logic
Monitor system integrations and data flow, escalating issues and partnering with internal teams to resolve them
Maintain and update campaign performance reports while providing insights and recommendations to improve campaign effectiveness and lead quality
Support lifecycle email marketing programs through A/B testing, personalization strategies, dynamic content setup, trigger programs, and list management
Partner closely with Sales Operations to align lead handoff processes, SLAs, and funnel definitions (MCL, MQL, SQL, SAO, etc.)
Support process improvement initiatives that enhance campaign execution and operational efficiency
Collaborate cross-functionally with Marketing, Sales, Sales Operations, and IS/IT teams to support pipeline generation goals and data governance standards

Qualification

MarketoHubSpotSalesforce CRMMarketing AutomationLead ScoringCampaign ExecutionSegmentationCampaign ReportingA/B TestingEmail MarketingData AnalysisProject Management

Required

2–5 years of experience in marketing operations or related roles
Hands-on experience with marketing automation platforms such as Marketo and HubSpot
Strong understanding of campaign execution, lead scoring, segmentation, and campaign tracking processes
Excellent project management, organization, and process improvement skills
Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies
Excellent communication skills and the ability to collaborate effectively with cross-functional teams
Detail-oriented, execution-focused mindset with strong follow-through abilities
Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
Comfortable working independently while contributing positively to a collaborative team culture

Preferred

Salesforce CRM experience is preferred

Benefits

Excellent Medical, Dental, Life Insurance, Long-Term Disability Insurance, an Employee Assistance Program (EAP), and Wellness initiatives
Competitive Compensation Plan
401(k) plan with Company Match
Exceptional Time-Off Benefits, including Vacation, Paid Sick time, Holidays, your Birthday off, and an Impact & Inclusion day off of your choice, as well as Paid Parental Leave and Community Service days off!
Outstanding Training, Onboarding, Mentoring, and Coaching
Amazing growth opportunities provide unlimited opportunities for Career Development
Work at a fun, successful, growing 25+ year-old Company with a team-focused culture
Work/Life Balance: We give you the flexibility you need to succeed, as you’ll be able to work remotely in this role

Company

Hawk Ridge Systems

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Hawk Ridge Systems is a global leader in engineering design and manufacturing solutions.

Funding

Current Stage
Growth Stage

Leadership Team

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Benson Irvine
Chief Financial Officer
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Gabriel Rapisardo
President and Chief Revenue Officer
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Company data provided by crunchbase