KNIME · 1 month ago
Email Marketing Manager (m/f/d) in Austin, TX or Remote US
United States
Full-time
Remote
Mid, Senior Level
4+ years expKNIME is a leading AI platform that enables organisations to make sense of their data through intuitive, scalable, and collaborative data science. As an Email Marketing Manager, you will own and scale the global Email Marketing strategy, driving demand generation and customer engagement through data-driven segmentation and performance optimization.
Big DataArtificial Intelligence (AI)Information TechnologyAnalyticsMachine Learning
Responsibilities
Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives
Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data
Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers
Occasionally write email copy- especially for monthly newsletters, and review and optimize email content provided by campaign managers
Align with Product and Product Marketing to incorporate launches, feature adoption, and product education into lifecycle communications
Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion
Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.)
Maintain campaign calendars and ensure timely execution aligned with broader integrated campaigns
Partner with regional teams to determine when to centralize versus localize messaging based on market maturity and performance
Analyze performance trends and provide monthly reporting with clear, actionable insights
Partner with Marketing Ops and Data teams to ensure tracking accuracy and attribution alignment
Provide segmentation and messaging recommendations to ABM and Campaign Managers, Partner Marketing, Creative and Content teams to improve efficiency
Qualification
Required
4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries
Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.)
Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey
Experience building nurture programs that contribute to measurable pipeline growth
Analytical mindset with the ability to translate performance data into actionable optimizations
Familiarity with email deliverability best practices and global compliance requirements
Highly organized with strong operational discipline and attention to detail
Company
KNIME
KNIME provides a platform for end-to-end data science and analytics.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$51.47MKey Investors
Invus
2024-08-06Series Unknown· $30M
2017-03-15Series A· $21.47M
Leadership Team
Thomas Gabriel
Co-Founder | KNIME
Iris Adae
VP Data & Analytics
Recent News
solutionsreview.com
2026-01-17
2026-01-16
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