Morning Consult · 1 week ago
Director, Growth Marketing
United States
Full-time
Remote
Director/Executive
$173K/yr - $291K/yr
7+ years expMorning Consult is a global decision intelligence company changing how modern leaders make smarter decisions. They are seeking a Director, Growth Marketing to build and own the engine that converts brand authority and content output into qualified pipeline, focusing on both strategic and hands-on marketing initiatives.
Artificial Intelligence (AI)Big DataBusiness IntelligenceMachine LearningPredictive Analytics
Responsibilities
Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home
Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels
Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes
Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets
Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini
Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team
Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline
Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services
Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences
Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue. Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects the dots between marketing investment and pipeline/revenue impact
Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution
Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency
Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops
Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels
Work with Product Marketing to ensure messaging and positioning are reflected accurately in paid creative and campaign copy
Partner with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy
Qualification
Required
7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage
Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship
Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic
Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume
Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences
Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what 'good' pipeline looks like
Comfort across most of the following tech stack categories: Paid media (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager); CRM (Salesforce); Signal-based marketing (Clay, Deepline, or Bombora); Analytics & BI (Looker, Tableau, or similar); AI tools (Active, practical daily use of AI for ad copy, audience segmentation, forecasting, or workflow automation)
Preferred
Experience with programmatic out-of-home or event-adjacent paid media strategies
Background in data, research, intelligence, or media businesses where the product is insight rather than software
Experience marketing to enterprise buyers in financial services or professional services verticals
Familiarity with connected TV (CTV) or audio advertising as emerging B2B channels
Benefits
This role is remote-flexible and open to candidates across the United States.
Our offices are located in Washington, DC; New York, NY; and Chicago, IL.
The role includes an expectation of periodic travel (up to 20%) for team collaboration, client events, and conferences.
Join us in the office for catered lunch on Tuesdays, Wednesdays, and Thursdays, or grab a beverage from the fridge for an impromptu after-work happy hour!
This role is eligible for an equity grant, which will be discussed in your initial recruiter conversation.
Company
Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, and better decisions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$91.03MKey Investors
Advance Venture PartnersLupa Systems
2021-06-08Series B· $60M
2020-05-12Series A· $31M
2019-05-01Angel
Leadership Team
Michael Ramlet
Co-Founder and CEO
Alex Dulin
Co-Founder & Chief Technology Officer
Recent News
2026-05-28
EIN Presswire
2026-05-14
2026-05-12
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