G2 · 1 month ago
Paid Search Specialist
United States
Full-time
Remote
Entry, Mid Level
$70K/yr - $81K/yr
1+ years expG2 is the world's largest and most trusted software marketplace, aiming to transform the global B2B software industry. They are seeking a detail-oriented Paid Search Specialist to manage and optimize paid search campaigns, focusing on driving revenue through effective campaign strategies and data-driven analysis.
Big DataEnterprise SoftwareMarketingMarketplaceSaaSSoftwareB2BBusiness IntelligenceConsumer ReviewsCRME-SignatureMarketing Automation
No H1B
Responsibilities
Day to day performance. First and foremost, this role will be focused on driving revenue with a great ROAS via our paid search channel, across Google and Bing, including optimizations around bidding, creative and audiences
Building & optimizing paid search campaigns. Within your first few weeks you’ll be responsible for managing several high budget key accounts
Acting as a Paid Search Subject Matter Expert: You will be leveraged as the Paid Search subject matter expert and you will be one of the main experts about all things Paid Search
Data driven decision making. Leverage in-house reporting systems and analytical tools to become a master of data driven analysis and optimizations and improve campaign performance
Global collaboration: You will collaborate globally with our teams in the US and in Europe to report the performance, results, and trends of the Paid Search campaigns on a regular basis
Campaign strategy, planning, execution and optimization: Create, test, iterate and optimize the Paid Search campaigns in Google and Bing
Reporting: Report on performance (Results & data driven reasons) of your campaigns, your action plans, roadmap and your forecast to the other team members
Collaborating: Engage with diverse internal teams (spanning analytics, creative, marketing ops, and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation
Qualification
Required
1-3 years of hands-on experience managing Paid Search campaigns
Experience managing at least 10K-20k monthly USD budget
A knack for reporting and Excel. You feel comfortable analyzing large data sets and know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations, and pivot tables
Problem-solving skills. You possess the experience, intellect, and know-how to analyze your campaigns, think through action items, and execute them confidently
A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business
A bachelor's degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience
Must be US-based. Austin, TX candidates preferred (hybrid 2 days/week); open to fully remote for the right candidate
Benefits
Offers Bonus
Hybrid (2 days/week in office) for Austin, TX candidates
Open to US-based remote candidates for the right fit
Company
G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$257.57MKey Investors
Permira,Salesforce VenturesIVPAccel
2021-06-22Series D· $157M
2018-10-11Series C· $55M
2017-05-23Series B· $30M
Leadership Team
Godard Abel
Co-founder & CEO
Tim Handorf
Co-Founder - Head of G2 Labs
Recent News
2026-05-02
Company data provided by crunchbase