Fanatics · 2 weeks ago
Director, Paid Search (Remote US)
United States
Full-time
Remote
Director/Executive
$180K/yr - $200K/yr
10+ years expFanatics is building a leading global digital sports platform. They are seeking a strategic Director, Search to lead paid search strategy, execution, and performance across their Online Sportsbook and Casino businesses.
GamingManufacturingRetailSportseSportsSporting Goods
Responsibilities
Own the overall paid search strategy, execution standards, and performance roadmap across Fanatics Sportsbook and Casino
Set channel-level goals, forecasts, budgets, KPI frameworks, and performance targets in partnership with Marketing leadership, Finance, Analytics, and business stakeholders
Lead investment allocation across OSB and OC, balancing acquisition scale, efficiency, payback, incrementality, and long-term brand and customer value
Oversee campaign architecture, bidding strategy, keyword coverage, creative testing, feed usage, audience strategy, and landing page optimization across Google, Microsoft, Apple Search Ads, and related search platforms
Manage, coach, and develop Senior Performance Managers, ensuring clear ownership, high-quality execution, and consistent operating rhythms across the team
Lead agency and platform partner relationships, including strategic roadmaps, quarterly business reviews, troubleshooting, and performance improvement plans
Partner with Analytics and Marketing Technology teams to strengthen attribution, true media contribution via MMM, incrementality testing, conversion tracking, reporting automation, and customer journey insights
Build executive-ready performance narratives that connect search results to customer acquisition, deposit behavior, revenue, market share, annuity, and payback outcomes
Drive structured testing roadmaps across bidding automation, match type strategy, creative, landing pages, local market opportunities, and emerging search formats
Develop lower funnel search initiatives to work with upper and mid funnel omnichannel campaigns, connecting demand capture to demand creation
Monitor competitor activity, market dynamics, sports calendar moments, casino seasonality, and search demand signals to identify growth opportunities
Establish quality assurance processes for ad copy, destination URLs, state eligibility, responsible gaming language, tracking parameters, and budget controls
Qualification
Required
10+ years of experience in performance marketing, growth marketing, or digital media, with significant hands-on and leadership experience in paid search
3+ years of people management experience, including experience developing managers or senior individual contributors
Proven ability to manage large, multi-market paid search budgets tied to acquisition, revenue, payback, and lifetime value goals
Deep expertise across Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, emerging AI search inventory, analytics platforms, and search measurement tools
Strong understanding of CAC, CPA, ROAS, LTV, payback, incrementality, market share, and performance forecasting methodologies
Experience managing agencies, platform partners, cross-functional stakeholders, and executive-level business reviews
Strong communication and presentation skills, with the ability to translate complex performance data into clear business decisions
Detail oriented, deadline focused, observant, adaptable, and innovative
Preferred
Extensive knowledge of the sports betting and gaming industry preferred
Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities
Benefits
In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit <https://benefitsatfanatics.com/>
Company
Fanatics
Fanatics is a global sports platform reimagining the fan experience across gear, trading cards, sports betting, content, events, and more.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
Andrew Kee
Chief Executive Officer | Fanatics Commerce
J
Joseph Bozich
Advisor to Chief Executive Officer
Recent News
Morningstar.com
2026-07-10
Company data provided by crunchbase