McGarrah Jessee · 1 month ago
Paid Social Manager
United States
Full-time
Remote
Senior Level
$79K/yr - $105K/yr
7+ years expMcGarrah Jessee is looking for a Paid Social Media Manager who will architect social strategies for a major retail business. This role involves overseeing all aspects of paid social media, including strategic planning, execution oversight, and performance optimization.
AdvertisingEnterprise SoftwareCRM
Responsibilities
Develop full-funnel paid social strategies that support brand, traffic and revenue goals
Translate business priorities (sales, store traffic, e-commerce growth, acquisition, loyalty) into social roadmaps
Architect how paid social works alongside owned, influencer, retail media and broader comms plans
Identify the role social should play across key retail moments — seasonal, promotional and cultural
Oversee the planning, activation and scaling of campaigns across Meta, TikTok and emerging platforms
Guide investment allocation across audiences, formats and funnel stages
Ensure campaigns are structured to drive both immediate performance and long-term brand equity
Lead pacing, forecasting and investment strategy vs. simply managing spend
Direct advanced audience frameworks — segmentation, prospecting, LALs, 1P activation and commerce integrations
Partner with data teams to leverage behavioral, transactional and geo signals
Ensure social programs connect to broader CRM and retail media ecosystems
Actively shape social-first creative strategy alongside creative teams
Translate performance signals into content optimization opportunities
Guide testing roadmaps across messaging, formats and storytelling approaches
Participate in brainstorms to ensure ideas are platform-native and performance-ready
Define success frameworks tied to business outcomes — not just platform metrics
Oversee testing design — A/B, multivariate, incrementality and holdouts
Translate reporting into actionable strategic pivots
Drive continuous improvement across ROAS, CPA, traffic and revenue contribution
Serve as the paid social strategic lead in client conversations
Mentor junior social team members
Present investment strategy, performance narratives, and growth opportunities
Partner with planning, analytics and account teams to align social to broader brand strategy
Educate clients and internal teams on platform innovation and social commerce evolution
Stay ahead of platform changes, beta opportunities and emerging commerce capabilities
Identify new ad products, formats and partnerships that unlock growth
Shape how social evolves within the agency’s broader media and connections ecosystem
Qualification
Required
7+ years of experience in paid social, performance media or social strategy
Proven leadership overseeing large-scale social programs for retail or commerce brands
Deep expertise across Meta, TikTok and emerging social platforms
Strong strategic planning and investment management experience
Demonstrated ability to connect media performance to business outcomes
Experience leading cross-functional collaboration with creative, analytics and strategy teams
Comfort presenting to senior clients and internal leadership
Preferred
Strategic thinker who sees social as a growth engine — not just a channel
Strong leadership and team mentorship capabilities
Deep understanding of social commerce and retail media convergence
Analytical fluency with the ability to translate data into action
Exceptional communication and storytelling skills
Proactive, curious and innovation-minded
Company
McGarrah Jessee
McGarrah Jessee is a independent advertising agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark McGarrah
Partner
Recent News
2026-06-16
2025-07-30
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