Vanta · 1 month ago
Sr. Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
$145K/yr - $171K/yr
4+ years expVanta is a company focused on helping businesses earn and prove trust through continuous security monitoring. As a Sr. Lifecycle Marketing Manager, you will be responsible for building and scaling lifecycle marketing functions, designing data-driven programs that enhance customer engagement and drive measurable impact on onboarding and retention.
Artificial Intelligence (AI)LegalCyber SecurityTelecom & CommunicationsProperty & Casualty InsuranceSoftwareComplianceInternetRisk Management
No H1B
Responsibilities
Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion
Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact
Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration
Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs
Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities
Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows
Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization
Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs
Develop compelling messaging, content, and visuals that resonate with B2B audiences
Own performance reporting and use insights to inform prioritization and roadmap decisions
Support product launches and strategic initiatives through coordinated lifecycle campaigns
Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting
Qualification
Required
4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment
Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
Strong analytical skills with experience using behavioral and product data to inform strategy
Experience building triggered, behavior-based lifecycle programs
High product acumen and ability to identify and size impactful opportunities
Experience mapping customer journeys and documenting lifecycle frameworks
Strong creative instincts across messaging, content, and campaign development
Experience running structured experimentation programs
Excellent cross-functional collaboration and project management skills
Must be authorized to work in the U.S. without the need for current or future employer sponsorship
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
Preferred
Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus
Benefits
Offers Equity
This role is also eligible for medical benefits
401(k) plan
Other company perk programs
Industry-competitive salary and equity
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks fully-paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!
Company
Vanta
Vanta is a trust management platform that automates compliance and risk management.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$503MKey Investors
Wellington ManagementSequoia CapitalCraft Ventures,CrowdStrike
2025-07-23Series D· $150M
2024-07-24Series C· $150M
2023-05-10Series B
Leadership Team
Boris Logvinsky
VP Product
Chris Sander
VP Sales EMEA
Recent News
LAUNCH
2026-06-29
2026-06-09
Company data provided by crunchbase