Amgen · 1 month ago
Senior Manager Marketing, Lifecycle Value Lab
United States
Full-time
Remote
Senior Level
$149K/yr - $202K/yr
2+ years expAmgen is a biotechnology company dedicated to serving patients with serious illnesses. The Senior Manager Marketing, Lifecycle Value Lab will lead strategic marketing initiatives and experimentation efforts to improve customer experience and brand performance, while collaborating with various cross-functional teams.
BiotechnologyHealthcareManufacturingPharmaceuticalHealth Care
Responsibilities
Leverage Amgen Brand Management segmentation & targeting principles to assess and size LVL brand opportunities
Develop and execute tactical marketing plans for assigned brands including Aimovig across relevant channels, including websites, email, search, media, digital programs, and other omnichannel tactics
Partner with digital media, analytics, patient support, value & access, and other cross-functional teams to ensure marketing initiatives are high-impact, customer-relevant, and designed to support brand growth
Manage agency and vendor partners to ensure high-quality strategic thinking, efficient execution, and delivery against timelines and budget
Lead projects through Amgen’s material review processes to ensure responsible, compliant, and effective communications
Support the LVL experimentation model by helping define business problems, develop testable hypotheses, prioritize experiments, and measure impact
Develop KPI dashboards, measurement plans, and performance readouts for marketing tactics and experiments
Analyze experiment results and marketing performance to identify insights, share learnings, and recommend opportunities for optimization or scaling
Partner closely with GCCI and AI&D teams to pilot and scale latest platforms, new technologies, and processes to advance LVL brand priorities
Embrace capabilities and efficiencies offered by Amgen India and Amgen Portugal in XF Brand
Qualification
Required
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Preferred
5+ years of marketing experience, preferably in biotech, pharmaceutical, healthcare
Experience developing, executing, and measuring non-personal promotion, omnichannel marketing, digital campaigns, or customer engagement programs
Experience with HCP, patient, consumer, or field-facing marketing tactics, including websites, email, media, sales materials, peer-to-peer programs, and digital engagement
Demonstrated ability to translate complex business challenges, data, and insights into simple, actionable marketing strategies and tactics
Experience developing KPI dashboards, measurement plans, market research plans, or performance readouts
Strong analytical skills and familiarity with biopharmaceutical data sources, claims data, customer insights, and/or marketing performance analytics
Experience leading projects through material review processes; experience with complex or new-to-organization submissions is a plus
Strong project management skills, with demonstrated ability to manage multiple workstreams, timelines, agencies, vendors, and budgets
Experience effectively partnering with and managing external agencies, media partners, and vendors
Demonstrated ability to operate in a highly matrixed, fast-changing, and ambiguous environment
Collaborative teammate with the ability to motivate, influence, and align cross-functional partners without direct authority
Strong written, verbal, and presentation skills, including experience presenting marketing strategies, tactical plans, or performance results to leadership and large groups
Highly motivated self-starter with strong organizational skills and a commitment to excellence in strategy and execution
Experience with experimentation, test-and-learn approaches, agile ways of working, lifecycle management, or innovation frameworks
Passion for serving patients and advancing Amgen's mission
Benefits
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Company
Amgen
Amgen is a biotechnology company that develops and manufactures human therapeutics for various illnesses and diseases.
10001+ employees
H1B Sponsorship
Amgen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
3%
Represents job field similar to this job
Marketing
Engineering and Development
Management and Executive
Accounting and Finance
Legal and Compliance
Customer Service and Support
Sales
Product Management
Education and Training
Human Resources
Public Sector and Government
Trends of Total Sponsorships
*2026 (130)
2025 (429)
2024 (485)
2023 (485)
2022 (540)
2021 (460)
2020 (444)
Funding
Current Stage
Public CompanyTotal Funding
$28.5B2022-12-12Post Ipo Debt· $28.5B
1983-06-17IPO
Leadership Team
Robert Bradway
Chief Executive Officer
Gilles Marrache
Senior Vice President General Manager Europe, Latin-America, Middle-East Africa, Canada
Recent News
Clinical Trials Arena
2026-07-14
2026-07-12
Company data provided by crunchbase