Fieldwire by Hilti · 1 month ago
Growth Marketing Manager, CRO & Lifecycle
United States
Full-time
Remote
Mid Level
$125K/yr - $150K/yr
3+ years expFieldwire by Hilti is seeking a hands-on, data-driven Growth Marketing Manager to lead conversion rate optimization and lifecycle marketing efforts. The role involves optimizing the website experience, analyzing conversion rates, and building lifecycle marketing programs to enhance user engagement and pipeline growth.
Enterprise SoftwareConstructionAppsSaaSCollaborationMobileProject Management
No H1B
Responsibilities
Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages
Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys
Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline
Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration
Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels
Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows
Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets
Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team
Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution
Qualification
Required
Bachelor's degree in Business, Marketing, or similar field
3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support
Hands-on experience with Marketo or a comparable marketing automation platform
Experience with A/B testing tools and a structured approach to experimentation
Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisions
Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you
Preferred
Experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context
Exposure to international marketing efforts (especially Germany & France), localization workflows, and multi-market campaign execution
Experience working across multiple brands or business units simultaneously
Knowledge of the construction industry, with understanding of how jobsites and project teams operate so you can speak their language
Benefits
A corporate bonus which can range up to 30%
Company
Fieldwire by Hilti
Trusted on 4M+ projects worldwide, Fieldwire by Hilti connects the field and office in one simple, powerful platform so teams can move faster, stay aligned, and navigate projects with confidence from start to finish.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$41.2MKey Investors
Menlo VenturesFormation 8
2021-11-16Acquired
2019-09-16Series C· $33.5M
2018-02-21Series B
Leadership Team
Marielle Price
Chief Strategy Officer
Recent News
EIN Presswire
2026-07-16
Offshore Technology
2026-06-10
2026-05-26
Company data provided by crunchbase