Cynosure, LLC. · 3 weeks ago
Consumer Brand Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expCynosure, LLC. is a leader in the medical aesthetics industry, focused on driving consumer engagement through innovative marketing strategies. The Consumer Brand Manager will oversee brand strategy and marketing enablement for the North American aesthetic device portfolio, collaborating with various teams to enhance patient awareness and treatment adoption.
ElectronicsFood and BeverageManufacturingHealthcareTelecom & CommunicationsMedicalTelecommunications
Responsibilities
Execute consumer brand marketing initiatives to drive patient awareness, education, and treatment consideration
Translate brand strategy into scalable, patient-facing marketing programs for provider activation
Develop and manage integrated consumer campaigns aligned with product positioning and commercial priorities
Ensure brand consistency across all patient-facing content and provider marketing materials
Create and deliver turnkey marketing programs, toolkits, and assets to support providers post-sale
Partner with Sales and Customer Success to equip customers with effective patient engagement tools and best practices
Gather and incorporate customer feedback to improve marketing programs and support materials
Oversee development and optimization of consumer-facing content within the AMPS marketing platform
Manage patient marketing assets across digital channels including website, email, social, and landing pages
Ensure content remains current, compliant, and aligned with campaign strategies
Collaborate with Digital and MarTech teams to optimize platform performance and usability
Develop compelling patient education and treatment awareness content across multiple channels
Build messaging frameworks that highlight treatment benefits, outcomes, and differentiation
Optimize content for engagement, conversion, and patient confidence
Support multi-channel demand generation campaigns to drive patient inquiries and treatment adoption
Leverage audience insights and segmentation to improve targeting and campaign effectiveness
Track and analyze performance metrics including engagement, lead generation, and asset utilization
Identify opportunities to optimize content, messaging, and marketing programs based on data and feedback
Monitor industry trends, competitive activity, and consumer behavior in the aesthetics market
Translate insights into actionable improvements across marketing strategy and execution
Collaborate cross-functionally with Marketing, Sales, Clinical, Creative, and MarTech teams
Manage timelines, workflows, and approvals to ensure timely delivery of marketing initiatives
Qualification
Required
Bachelor's degree required
4–7 years of experience in consumer marketing, brand management, digital marketing, or patient marketing within healthcare, aesthetics, or medical device industries
Experience developing consumer-facing campaigns and marketing enablement programs
Strong understanding of digital marketing platforms, content strategy, and performance marketing
Proven ability to translate brand strategy into scalable marketing tools and programs
Strong storytelling, copywriting, and content development skills
Highly collaborative with the ability to work cross-functionally across commercial, creative, and digital teams
Strong analytical mindset with experience interpreting campaign performance and consumer insights
Company
Cynosure, LLC.
Cynosure Lutronic is a global leader in energy-based dermatology and medical aesthetic technologies, shaping the future of skin health.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2013-06-24Acquired
Leadership Team
Alivia Besse
Advanced Clinical Partner
Athena Lee
Chief Operating - R&D Officer - Director of Marketing & Product Development
Recent News
Medical Product Outsourcing
2025-05-02
Company data provided by crunchbase