TempExperts · 1 month ago
Director of Lifecycle Marketing
United States
Full-time
Remote
Director/Executive
6+ years expTempExperts is an international healthcare media and data organization, seeking a Director of Lifecycle Marketing. The role involves owning audience growth strategies, managing lifecycle programs, and leading a team to enhance engagement and retention of healthcare professionals.
Staffing & Recruiting
Hiring Manager
Kirby W.
Responsibilities
Own the size, activity, and retention of a registered HCP audience, driving quarter-over-quarter growth in active and engaged physicians
Build, optimize, and personally operate lifecycle programs in an ESP (e.g., Iterable or equivalent), including onboarding, retention, reactivation, and win-back journey
Run end-to-end registration funnel optimization and CRO across landing pages, gated content, forms, and onboarding flow
Design and execute always-on experimentation programs across acquisition and lifecycle, including hypothesis creation, setup, analysis, and iteration
Manage and evolve audience segmentation strategies using behavioral, demographic, and lifecycle data within CDP/ESP tool
Develop and operate acquisition channels including SEO, partnerships, syndication, referral, and paid media with a focus on cost per registered HCP
Analyze commercial campaign engagement signals (opens, clicks, fatigue, downstream behavior) and translate insights into segmentation, suppression rules, and lifecycle strategy
Establish and enforce frequency, suppression, and deliverability governance to protect audience health and inbox performance
Build and maintain audience-health dashboards, cohort reporting, and executive-level performance readout
Lead a team of 4–6 direct reports (plus 1–3 indirect reports) across lifecycle marketing and campaign execution
Partner cross-functionally with Product, Data, Sales, Content, and Commercial Operations to align audience growth strategy with business goals
Qualification
Required
6–10+ years of experience in audience growth, lifecycle marketing, retention, or growth operations for a registered-audience business
Hands-on experience building and running CRM/lifecycle programs in an ESP (Iterable or equivalent strongly preferred)
Strong experience with registration funnels, CRO, and experimentation programs with end-to-end ownership (hypothesis → execution → analysis → decision)
Proven track record of growing or stabilizing a registered audience with clear baseline, intervention, and outcome results
Experience with audience segmentation, cohort analysis, and behavioral analytics
Familiarity with acquisition channels such as SEO, partnerships, syndication, or referral growth
Ability to translate commercial campaign data into audience insights and operational changes (segmentation, suppression, lifecycle updates)
Strong technical fluency with CDPs, ESPs, analytics platforms, and experimentation tools
Excellent leadership and communication skills with experience managing teams
Comfort working in data-driven environments where audience growth and engagement metrics are directly owned
Preferred
Healthcare, HCP, or digital publishing audience experience strongly preferred
Working knowledge of privacy and compliance frameworks (HIPAA, CAN-SPAM, GDPR where applicable)
Company
TempExperts
TempExperts is a leading provider of temporary, temp-to-hire, and direct-hire solutions in the Southeastern United States.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase