Stanley Black & Decker, Inc. · 1 month ago
Manager, Media Strategy, Outdoor
United States
Full-time
Remote
Mid Level
$62K/yr - $100K/yr
3+ years expStanley Black & Decker, Inc. is a global leader in tools and outdoor power equipment, seeking a Manager for Media Strategy in the Outdoor domain. This role involves leading local dealer advertising strategies for brands such as Cub Cadet and DEWALT, focusing on maximizing awareness and demand through effective advertising planning and execution.
IndustrialManufacturingRetail
Responsibilities
Gain first-hand understanding of independent dealership business model and current challenges/opportunities to incorporate in strategic planning and execution
Project management includes, but is not limited to, the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications
Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT. Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution
Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans
Develop a deep understanding of specific dealer needs in the digital space and work with brand agencies to optimize digital strategies across all channels
Monitor advertising campaigns and develop meaningful analytics for program
Effectively communicate results and provide strategic direction during and post campaigns
Analysis of return on advertising investment (ROAS)
Assist in managing premade ad creative for dealer use with agency partner(s) for spring, snow, promotional, new product launch advertising
Execute detailed billing of advertising funds to individual dealer accounts, tracking all advertising monthly billing, and fiscal year budget tracking
Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet, DEWALT and Hustler to each dealer, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed
Lead agency relationship including managing contractual documents, primary day to day contact for agency inquires on dealer ad inquiries, and monitor and manage metrics (reporting measures)
Collaborate with sales team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention)
Share programs and learnings with other global dealer business channels within the organization
Opportunities to work with brand ad agency partners in Annual Brand Planning process
Qualification
Required
Bachelor's degree in marketing or communications
3-5 years minimum experience in marketing, advertising, paid media planning (including digital and traditional tactics)
Well-organized, detail-oriented thinker that possesses the ability to manage multiple projects simultaneously
Customer focused and service minded, with a desire to work in cross-functional teams. Works closely with brand marketing managers, digital marketing managers, sales account managers, product managers, customers and strategic marketing partners
Self-starter capable of working independently
Excellent verbal and written communication skills
Extremely proficient in excel and PowerPoint
General understanding of media purchasing, billing, verification a plus
Marketing experience in dealer retail business, franchise business experience a plus
Experience managing co-op media is also a plus
Benefits
Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.
Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tool sand other partner programs.
Medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
Discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Company
Stanley Black & Decker, Inc.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
10001+ employees
H1B Sponsorship
Stanley Black & Decker, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
1%
Represents job field similar to this job
Marketing
Engineering and Development
Management and Executive
Accounting and Finance
Sales
Customer Service and Support
Product Management
Legal and Compliance
Creatives and Design
Trends of Total Sponsorships
*2026 (26)
2025 (78)
2024 (71)
2023 (74)
2022 (117)
2021 (121)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$745.4M2023-03-01Post Ipo Debt· $745.4M
1978-01-13IPO
Leadership Team
Christopher Nelson
President and Chief Executive Officer
Deborah K. Wintner
Senior Vice President , Chief Human Resources Officer
Recent News
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