Influential · 1 month ago
Specialist, Creator Sourcing & Community Development
Influential is seeking a Specialist to join their Creator Management team, focused on building and maintaining the creator pipeline for L’Oréal’s community programming. The role involves high-volume sourcing, vetting, and organizing nano and micro creators to support community growth and engagement.
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Responsibilities
Build and maintain high-volume creator pipelines (nano–micro tiers) to support ongoing community growth
Continuously source new creators across platforms (TikTok, Instagram, YouTube Shorts), prioritizing relevance, authenticity, and audience alignment
Develop targeted creator lists based on brand/category needs (e.g., skincare, hair color, lifestyle)
Ensure a steady cadence of new creator identification to feed always-on program needs
Track and organize creators within internal tools, maintaining clean, up-to-date databases
Conduct initial outsourcing and vetting of creators
Build and evolve the sourcing playbook to be utilized by the creator support team
Train the creator support team and algorithm on how to source desirable profiles
Support validation of creator profiles prior to onboarding into programs
Connect with brands to ensure a deep understanding of the creator gaps within their portfolios
Support the onboarding process by ensuring all required creator information is captured and organized
Partner with program leads to ensure creator supply meets program demand (missions, campaigns, seeding needs)
Maintain documentation and workflows that support scalable sourcing operations
Contribute to program’s internal reporting by tracking pipeline health and sourcing output
Organization of content calendar to ensure constant pulse of complementary opportunities
Stay closely tapped into emerging creators and trends, especially within beauty and lifestyle
Proactively surface new creator pockets, up and comers, and communities for potential inclusion
Identify creators who show strong potential for long-term advocacy and repeat engagement
Connect with existing creators to understand how to improve the program value
Amplify in-platform community management
Partner with the program leads to develop relevant programming
Qualification
Required
1-2 years of experience in influencer marketing, social media, or digital marketing (internships included)
Strong interest in creator discovery, social platforms, and emerging talent
Experience working with Luxury brands
Familiarity with TikTok, Instagram, and YouTube creator ecosystems
Highly organized with strong attention to detail; comfortable managing large datasets and lists
Ability to work quickly and efficiently in a high-volume sourcing environment
Strong communication skills; able to clearly document and present creator recommendations
Strong interpersonal skills; strong interest in connecting with creators
Self-starter who is comfortable working independently on repeatable workflows
Preferred
Experience using influencer tools, spreadsheets, or databases is a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Company
Influential
Influential is an A.I. social data and conversion platform that partners with IBM Watson for influencer marketing and technology. It is a sub-organization of Publicis Groupe.
Funding
Current Stage
Late StageTotal Funding
$51.49MKey Investors
Regal Funds ManagementCapital Zed
2024-07-25Acquired
2021-11-01Convertible Note· $15.04M
2018-06-14Series B· $12M
Recent News
2026-07-02
AdExchanger
2026-05-22
2026-05-16
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