Honeyfund.com, Inc. · 1 month ago
Senior Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
$110K/yr - $120K/yr
7+ years expHoneyfund.com, Inc. is a dynamic company focused on helping couples raise funds for significant life events. The Senior Lifecycle Marketing Manager will own and evolve the lifecycle marketing strategy, creating personalized experiences across various channels to enhance customer engagement and support couples during their wedding planning journey.
E-CommerceTravelGift RegistryWedding
Responsibilities
Own Honeyfund’s lifecycle marketing performance across onboarding, activation, retention, engagement, and re-engagement for a variety of customer profiles and use cases
Build and optimize automated and personalized customer journeys across email, SMS, push notifications, and in-app messaging
Create and implement thoughtful segmentation and personalization strategies that improve customer experience and performance
Lead A/B testing and experimentation efforts to continuously improve conversion and engagement metrics
Partner with product and engineering teams to improve lifecycle triggers, event tracking, and customer data flows
Develop reporting frameworks and dashboards that track key engagement metrics and provide actionable customer insights
Collaborate with creative and content teams to ensure messaging aligns with Honeyfund’s voice and brand values
Identify AI opportunities and implement them to improve automation, reporting, personalization, QA, production workflows, and operational efficiency
Help build scalable lifecycle systems and internal workflows using AI tools and APIs
Support strategic travel and partner campaigns
Participate in CRM and ESP optimization initiatives, migrations, and systems improvements
Other duties as assigned
Qualification
Required
7+ years of lifecycle marketing, CRM, retention marketing, or marketing automation experience
Experience building sophisticated customer journeys and automated lifecycle campaigns
Experience with CRM and ESP platforms such as HubSpot, Braze, Iterable, Customer.io, Klaviyo, or similar tools
Experience participating in or leading a CRM and/or ESP migration
Experience building systems, automations, workflows, or operational efficiencies using AI tools and APIs
Strong understanding of segmentation, customer behavior, lifecycle metrics, and experimentation
Analytical mindset with experience interpreting campaign and customer data to drive decisions
Strong communication and collaboration skills across technical and non-technical teams
Comfortable working in a remote environment using tools like Slack and Google Meet
Highly organized, proactive, and comfortable operating in a fast-moving environment
Excited by both creative storytelling and technical problem-solving
Curious about emerging AI tools and motivated to experiment, iterate, and build smarter systems
Preferred
Experience in travel, hospitality, travel rewards, or wedding-related industries
Travel industry experience preferred
SQL or technical analytics experience is a plus
Benefits
Health, dental, and vision insurance reimbursement program
Retirement plan
Annual in-person team retreats
Full access to Claude Enterprise
401(k)
401(k) matching
Flexible schedule
Health insurance
Paid time off
Referral program
Company
Honeyfund.com, Inc.
Honeyfund is the premier gift registry that transforms dream honeymoons into reality and powers happily-ever-afters with the support of friends and family.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$1.07M2021-08-07Equity Crowdfunding· $1.07M
Recent News
2026-01-07
Company data provided by crunchbase