PESI · 1 month ago
Brand Manager
United States
Full-time
Remote
Senior Level
5+ years expPESI is the world’s leading provider of continuing education for mental health, healthcare, and rehab professionals. They are seeking a Brand Manager who will drive growth across various marketing channels, blending creativity with data to enhance marketing strategies and campaigns.
EducationHealthcareContinuing EducationHealth Care
No H1B
Hiring Manager
Shelly Pryse, PHR, SHRM-CP
Responsibilities
Blend creativity with data to refine and evolve our proven marketing playbook, pushing campaigns further and faster
Turn insights into action by measuring performance in real-time and adapting strategies to meet the needs and buying behaviors of our audience
Experiment boldly with new tactics to expand audiences, deepen engagement, and amplify reach across every channel
Write and launch high-converting offers—from punchy short-form to persuasive long-form copy—that spark immediate action and sales
Own the email calendar end-to-end: choose campaigns, craft irresistible messaging, optimize timing, and track results to keep revenue flowing
Unlock growth through innovation—identify fresh opportunities to boost KPIs with smarter automation, laser-focused segmentation, and relentless A/B testing
Drive go-to-market success by aligning marketing with business operations to launch training events and products that scale revenue
Qualification
Required
5+ years of experience ideating, writing, and analyzing direct response marketing campaigns
Proven success with direct response copywriting (please submit examples with your resume)
College Degree in Marketing, Business, Journalism or related field and/or relevant experience
Ability to measure digital campaign performance using analytics tools and sales reports
Ability to articulate strategy and tell stories with data
Ability to work independently and remotely, as well as collaboratively in a team environment
Preferred
Direct response copywriting
Online course marketing
Live event marketing
Familiarity with PowerBi, Excel, Hubspot, and Google Analytics
Benefits
Remote or hybrid
Generous benefits package
Incentive plan
401(k) with above-market match that immediately vests
Professional development opportunities and tuition assistance
Company
PESI
PESI is a education and health care company located in Eau Claire. It is a sub-organization of therapist.com.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michelle Koehn
Global Partnership Manager
Recent News
2025-05-23
SeekingAlpha
2023-11-28
Company data provided by crunchbase