Portico PM · 1 month ago
Regional Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $80K/yr
3+ years expPortico PM is seeking a Regional Marketing Manager to serve as the strategic marketing partner for a portfolio of multifamily communities. The role involves collaborating with various stakeholders to develop and execute marketing strategies aimed at driving occupancy and enhancing asset value.
FinanceReal EstateFinancial ServicesProperty Management
No H1B
Responsibilities
Develop and execute customized marketing strategies aligned with community goals, market conditions, and ownership objectives
Partner with Operations and onsite teams to improve lead generation, leasing performance, resident retention, and overall marketing effectiveness
Analyze property performance, competitive positioning, market trends, and campaign results to identify opportunities for growth
Support acquisitions, lease-ups, rebrands, transitions, and stabilized assets through strategic marketing planning and execution
Conduct market research, competitive audits, and community assessments to evaluate positioning, messaging, and marketing effectiveness
Recommend and implement marketing initiatives that maximize performance and return on investment
Serve as the primary marketing contact for ownership groups, asset managers, Regional Directors, and onsite teams
Lead marketing presentations, performance reviews, and strategic planning discussions
Prepare and present portfolio updates, quarterly business reviews, marketing assessments, and strategic recommendations
Communicate campaign performance, market insights, and actionable recommendations to stakeholders
Participate in ownership meetings, operational reviews, and leadership discussions as needed
Collaborate with internal specialists and external partners to develop and execute digital marketing strategies, including: PPC, SEO, Paid Social, Geofencing, Reputation Management, Website Optimization
Monitor and analyze performance data from GA4, CRM platforms, advertising channels, website analytics, and reporting tools
Develop monthly, quarterly, and annual performance reports with actionable insights
Conduct website audits to ensure accuracy, brand consistency, user experience, and lead conversion effectiveness
Oversee website launches, redesigns, migrations, and content updates
Audit online listings and directory platforms to ensure accuracy and brand compliance
Analyze lead attribution, CRM data integrity, and conversion metrics to support data-driven decision-making
Partner with onsite teams to improve lead management, follow-up processes, and conversion rates
Develop and manage annual marketing budgets for assigned communities
Monitor marketing expenditures and ensure alignment with approved budgets and business objectives
Evaluate marketing investments and recommend adjustments to maximize ROI
Support annual budgeting and forecasting processes with Operations and ownership groups
Track spending across advertising, creative services, websites, photography, signage, resident engagement initiatives, and related marketing expenses
Review vendor proposals, invoices, and project estimates for accuracy and budget compliance
Maintain accurate budget documentation and provide financial updates to stakeholders as needed
Serve as a marketing consultant and resource for onsite teams and operational leadership
Support the development and delivery of training programs, presentations, and best-practice resources
Ensure brand standards are consistently maintained across all marketing channels and customer touchpoints
Monitor reputation management trends and communicate their impact on leasing performance and brand perception
Manage multiple marketing projects across communities while balancing priorities, deadlines, and stakeholder expectations
Coordinate with website providers, digital agencies, photographers, designers, printers, signage vendors, and other partners
Oversee the development of marketing collateral, branding materials, photography, video assets, presentations, and community resources
Manage creative projects from concept through implementation while ensuring quality, consistency, and adherence to brand standards
Support property launches, rebrands, acquisitions, and transitions through effective project coordination
Review creative deliverables and digital assets for accuracy, functionality, and alignment with company objectives
Coordinate vendor billing and invoice processing to support accurate budget tracking
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred
3–5+ years of marketing experience, preferably within multifamily housing, real estate, hospitality, agency, or related industries
Experience managing multiple projects, stakeholders, properties, or business units simultaneously
Strong understanding of marketing strategy, digital marketing, branding, analytics, and performance reporting
Experience presenting recommendations, insights, and performance results to clients, ownership groups, and leadership teams
Excellent written, verbal, presentation, organizational, and interpersonal communication skills
Strong analytical and problem-solving abilities with a data-driven approach to decision-making
A satisfactory drug test and background check are required
Benefits
Our Company is an equal Opportunity Employer.
As a condition of employment, a satisfactory drug test and background check are required.
Company
Portico PM
Portico Property Management was started with a very simple premise. We want to build a great and enduring company. That's it.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Darren Williams
President
Company data provided by crunchbase