97th Floor · 1 month ago
Senior Advertising Manager (Snr Paid Media Manager)
United States
Full-time
Remote
Senior Level
$65K/yr - $80K/yr
4+ years exp97th Floor is dedicated to elevating people and brands by helping clients meet their marketing goals. The Senior Advertising Manager will own and execute paid media strategies, manage substantial ad spends, and collaborate with team members to drive measurable growth for clients.
AdvertisingMarketingArt & CreativeAppsContent MarketingDigital MarketingGraphic DesignSEOSocial Media MarketingWeb Design
No H1B
Responsibilities
Own and execute paid media strategies across a portfolio of complex, high-investment accounts managing campaign structure, targeting, creative direction, and budget pacing across Google Ads (Search, Performance Max, Display, and Competitor), Meta, Microsoft Ads, and programmatic/CTV platforms like StackAdapt
Manage and optimize $400K+ in monthly ad spend, balancing short-term performance with long-term account health across diverse client verticals
Drive full-funnel campaign builds end-to-end: audience development, keyword strategy, bidding, creative testing, conversion tracking, and budget pacing
Lead AI-driven campaign features — including Performance Max and AI Max — with a disciplined approach to launch, monitoring, and reporting so clients understand what's working and why
Collaborate closely with content strategists, designers, and account directors to develop creative and messaging that's grounded in audience insight and performance feedback
Translate business objectives into channel strategy, using performance data to prioritize platforms, audiences, and investment levels that drive measurable growth
Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and maintaining Looker Studio dashboards that connect platform metrics to real business outcomes
Lead client communication for all advertising initiatives — explaining strategy, performance, tradeoffs, and next steps in a way that's clear, confident, and consultative
Scale your impact across the agency by mentoring junior media buyers, contributing to internal playbooks, and sharing platform updates and best practices across the ads team
Stay ahead of platform changes across Google, Meta, Microsoft, and programmatic networks — proactively testing new formats and features before clients ask about them
Qualification
Required
Bachelor's degree in marketing or related field
Minimum four years of hands-on paid media experience managing campaigns across at least four platforms — Google Ads, Meta, Microsoft Ads, and programmatic/CTV experience strongly preferred
Proven ability to manage complexity across multiple client accounts simultaneously, balancing competing priorities without dropping performance quality
Experience managing high monthly spend accounts (~$100k+ monthly ad spend for a single ad account), and experience managing ~$600K+ in total monthly ad spend for all clients
Deep fluency in Google Ads campaign types, including Search, Display, Performance Max, and AI Max — including how to structure, monitor, and explain them to clients
Skilled at interpreting ROAS, CPA, CPL, and other performance signals to make fast, well-reasoned optimizations across targeting, creative, and budget allocation
Expertise in conversion tracking, attribution, and dashboard reporting, including building and maintaining Looker Studio dashboards tied to client business goals
Strong client communication and strategic storytelling skills — the ability to turn data into clear insights and recommendations that help clients understand the 'why,' not just the 'what.'
Skilled at identifying the highest-impact priorities across a full account load and managing time accordingly
Preferred
Preference for previous agency experience
Benefits
Medical : 75% paid for employees; 50% for dependents
Dental : 75% paid for employees; 50% for dependents
Vision (M: 75% paid for employees; 50% for dependents
Life Insurance : 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
This position can be fully remote for the right candidate. We are a Utah-based company, but •this position is open for fully-remote work to candidates in these states: Idaho, Washington, Oregon, Texas, California, Arizona, Colorado, Ohio, Illinois, Virginia and Florida. •
ROWE (Results Only Work Environment) - This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers + snack!), but you choose when you come in.
Primary caregiver: 12 consecutive weeks paid
Secondary caregiver: 6 consecutive weeks paid
97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
On-site Gym: 24/7 access with lockers and showers.
Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.
Company
97th Floor
Marketing Agency, SEO Agency, Content Marketing Agency, PPC Agency, Paid Ads Agency, Cybersecurity Marketing Agency, B2B SaaS Agency
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paxton Gray
Chief Executive Officer
Chris Bennett
Chairman Of The Board
Company data provided by crunchbase