Dutch Vet · 1 month ago
Iterable Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
$85K/yr - $115K/yr
3+ years expDutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. They are seeking a Lifecycle Marketing Manager focused on prospect marketing to build and execute targeted campaigns across email, SMS, and push programs using Iterable.
E-CommerceHealthcarePetWellnessHealth CareVeterinary
No H1B
Responsibilities
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
Own day-to-day execution of key prospect moments including:
Lead nurture & prospect engagement sequences
Trial new conversion programs
Abandoned flow re-engagement
Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales
Qualification
Required
3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Comfort working with funnel data to identify gaps and optimize conversion rates
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
Ability to manage multiple campaigns simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate
You must be located in the US to be considered
Preferred
Experience in subscription, DTC, or consumer health/wellness
Familiarity with growth experimentation frameworks and prospect lifecycle measurement
HTML knowledge for email troubleshooting
Experience collaborating with paid growth or product marketing teams
Benefits
Remote working location
Health, dental and vision insurance
Flexible PTO
401k plan
Robust holiday schedule
Growth opportunities!
Company
Dutch Vet
Dutch offers unlimited access to licensed vets for diagnosis, treatment, and prescriptions all from your phone or laptop, with medications delivered to your door.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$43MKey Investors
Eclipse,ForerunnerForerunner
2023-10-11Series B· $18M
2022-02-17Series A· $20M
2021-07-02Seed· $5M
Leadership Team
Joe Spector
Founder & CEO
Carlos Moreno
Co-Founder, CTO
Recent News
Eclipse
2026-06-26
Corridor Business Journal
2026-06-13
Company data provided by crunchbase