Cella · 1 month ago
SOCIAL ANALYST
United States
Contract
Remote
Senior Level
$35/hr - $45/hr
5+ years expCella is a company focused on driving brand and business impact through data-driven social marketing. They are seeking a detail-oriented Social Analyst to build and own the dashboard and reporting engine that supports paid social decision-making, translating raw campaign data into actionable insights.
MarketingInformation TechnologyContent MarketingDigital Marketing
No H1B
Responsibilities
Build scalable reporting systems and self-serve dashboards that empower the team to move faster
Design and maintain rigorous measurement frameworks across attribution, incrementality, and experimentation
Ensure data accuracy, governance, and consistency across all reporting surfaces
Identify gaps in measurement infrastructure and proactively recommend solutions
Enable faster, better-informed decisions through improved data access and collaboration
Own and evolve the full paid social reporting ecosystem, including dashboards, templates, and automated reporting workflows
Build scalable, self-serve dashboards in Sprinklr and complementary tools that give stakeholders real-time access to performance data
Develop and maintain standardized reporting cadences: weekly performance reports, campaign wrap-ups, and quarterly business reviews (QBRs)
Manage data integrations across paid social platforms, site analytics tools, and brand study vendors to ensure a unified, reliable data environment
Establish and enforce data governance standards - naming conventions, taxonomy, QA processes - to maintain accuracy and consistency across all reporting
Partner with marketing technology and data engineering teams to troubleshoot data discrepancies and improve pipeline reliability
Design, implement, and maintain comprehensive measurement frameworks, including:
Build and maintain Sprinklr dashboards to track social performance across lines of business
Develop LOB-specific reporting views that meet stakeholder expectations and surface actionable insights
Maintain dashboard integrity through consistent tagging, taxonomy, and data hygiene standards
Pull and consolidate data across paid social platforms, site analytics, and brand studies into unified performance views
Surface clear, business-relevant insights that help LOB stakeholders make informed investment and optimization decisions
Serve as the primary measurement and analytics partner for the social team, translating data needs into actionable infrastructure
Partner closely with marketing technology, data science, and platform partners (including Sprinklr) to build robust, scalable solutions
Collaborate with paid social channel managers to understand reporting needs and close gaps in visibility
Proactively identify gaps and blind spots in the current measurement ecosystem and develop recommendations for new tools, integrations, or methodologies
Continuously evaluate and improve reporting automation to reduce manual effort and increase the speed of insight delivery
Document measurement approaches and maintain a knowledge base that supports onboarding and institutional continuity
Qualification
Required
5+ years of experience in digital marketing analytics, paid social measurement, or a closely related data/reporting role
Hands-on experience building and managing campaigns, reports, and dashboards within Sprinklr, including campaign setup, governance, and performance reporting
Deep understanding of paid social measurement methodologies
Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and the ability to synthesize data across multiple platforms
Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools
Advanced analytical skills with the ability to work with large, complex datasets and surface clear, actionable insights
Strong communicator - able to present data findings to cross-functional stakeholders in a clear, business-relevant way
Highly organized and self-directed, with the ability to manage multiple workstreams independently in a fast-paced environment
Collaborative mindset and comfort working cross-functionally with marketing technology, data science, and platform partner teams
Sprinklr Tool experience required
Preferred
Attribution models across full-funnel paid social activity
Conversion tracking and pixel governance
Incrementality testing and lift study design
A/B testing structures and experimentation protocols
Benefits
Medical, prescription, dental, vision, AD&D, and life insurance offerings
Short-term disability
401K plan (all benefits are based on eligibility)
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency. It is a sub-organization of Randstad Digital.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Senior Vice President/Head of Sales
Recent News
2026-06-25
2025-10-18
Company data provided by crunchbase