Ferrellgas · 1 month ago
Manager Marketing
United States
Full-time
Remote
Lead/Staff
5+ years expBlue Rhino, a company under Ferrellgas, is seeking a Manager of Marketing & Growth who will be responsible for executing and optimizing brand and growth initiatives across retail and direct-to-consumer channels. This role involves managing day-to-day marketing operations, including campaign execution, performance marketing, and customer lifecycle programs.
AgricultureEnergyTransportationOil and Gas
No H1B
U.S. Citizen Only
Responsibilities
Support and execute brand strategy, maintaining consistent voice, creative standards, and messaging across B2B and DTC channels
Coordinate brand governance processes including creative reviews, compliance checks, and claims management
Collaborate with retail customers and sales teams to execute shopper marketing programs (in-store, retail media, promotions, digital)
Manage merchandising, packaging, and POS execution to drive conversion and shelf velocity
Assist in joint business planning preparation and support retailer relationship initiatives
Own day-to-day DTC marketing performance, tracking and optimizing acquisition, conversion, retention, and LTV metrics
Execute and optimize performance marketing programs (paid media, SEO, affiliates, partnerships)
Manage lifecycle marketing programs including email/SMS, loyalty, subscriptions, and referral initiatives
Support go-to-market execution for new products and services, including launch timelines, asset delivery, and cross-functional coordination
Gather and synthesize customer, market, and competitive insights to inform campaign decisions
Maintain performance dashboards and contribute to regular reporting cadences
Manage marketing budget line items with attention to ROI and contribution margin
Coordinate agency and vendor partners, tracking deliverables against KPIs
Lead and mentor a high-performing marketing team by setting clear goals, coaching consistently, and creating growth opportunities that build both individual capability and collective impact
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of marketing experience, with at least 1+ years in a lead or supervisory capacity
Demonstrated experience across both brand marketing and performance/growth marketing
Hands-on experience managing DTC or e-commerce programs with measurable outcomes (CAC, LTV, conversion, retention)
Familiarity working across retail/B2B and DTC channels
Strong analytical and data-driven decision-making skills; comfortable with marketing dashboards and attribution reporting
Clear, confident communicator with experience presenting to cross-functional stakeholders
Must be a U.S. citizen, national, permanent resident, or otherwise authorized to work in the United States
Applicants must not require visa sponsorship now or in the future
Preferred
Background in CPG, retail, ecommerce, or subscription-based models preferred
Experience with platforms such as Shopify, Salesforce Marketing Cloud, Klaviyo, or similar preferred
Familiarity with regulated or safety-adjacent product categories preferred
Benefits
Comprehensive Health Coverage: Medical, dental, vision, accident, and critical illness insurance
Income Protection: Company-provided short-term and long-term disability, life insurance, and AD&D
Financial Wellness: 401(k) with company match, Employee Stock Ownership Plan (ESOP), Flexible Spending Account (FSA), and Health Savings Account (HSA)
Time Off & Family Support: Paid Time Off (PTO), parental leave, and tuition reimbursement
Wellness & Assistance Programs: Wellness program, Employee Assistance Program (EAP), and Medicare support
Employee Perks: Referral program, employee discount programs, and propane savings
Company
Ferrellgas
For more than 70 years, Americans have relied on Ferrellgas for their home, business, agricultural, and fleet propane needs.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$650M2025-10-17Post Ipo Debt· $650M
1994-07-08IPO
Leadership Team
Tamria Zertuche
Chief Executive Officer
A
Alan Heitmann
Retired
Recent News
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