Tandem Diabetes Care · 1 month ago
Director, Marketing Analytics
United States
Full-time
Remote
Director/Executive
$174K/yr - $222K/yr
10+ years expTandem Diabetes Care creates innovative solutions for diabetes management and is seeking a Director of Marketing Analytics to lead measurement and insights for healthcare provider and patient marketing. This role focuses on building a measurement framework to connect marketing activities with commercial outcomes, ensuring effective performance measurement across multiple channels and driving strategic decisions based on data insights.
Medical Device
No H1B
Responsibilities
Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals)
Standardizes key performance indicator (KPI) definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders, including: Patient: Cost per lead (CPL), customer acquisition cost (CAC), conversion rates by stage, time-to-convert, cost per start/order proxy, retention/renewal proxies. HCP: Engagement and activation, program impact, account lift proxies, cost per engaged/activated HCP, funnel velocity to downstream outcomes
Establishes a weekly operating view and a monthly executive scorecard
Designs and maintains a transparent, world class attribution approach across channels and activities: Patient acquisition and nurture (paid search, social, email, web/app engagement, education content) HCP programs (conferences, speaker programs, education programs, targeted outreach, account-based initiatives)
Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement (holdouts, geo tests, matched markets, phased rollouts where feasible)
Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions
Develops and improves segmentation/targeting strategies for HCPs and patients
Creates and operationalizes lead scoring/propensity models and journey triggers (partnering with Commercial Analytics and IT/Data Analytics Teams)
Translates insights into execution via customer relationship management (CRM) systems and marketing automation platforms
Maps and measures the patient funnel end-to-end; identifies where/why patients stall or drop
Sizes the biggest conversion and efficiency opportunities and translate into prioritized actions with clear owners and expected impact
Owns measurement readiness: campaign taxonomy, tagging standards (UTMs), event definitions, instrumentation strategy, and data quality monitoring
Partners with IT/Data/COE to build scalable assets: marketing data mart, identity resolution approach (privacy-safe), standardized dashboards and self-serve reporting
Ensures analytics practices align with regulated environment expectations (consent, privacy-safe measurement, MLR realities)
Delivers executive-ready insights: what happened, why, what to do next, expected impact, and how we’ll measure it
Facilitates a monthly Growth/Performance review with Marketing + Sales Analytics + COE to drive decisions (budget shifts, program optimization, funnel fixes)
Qualification
Required
Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks)
Ability to simplify data complexity, drive alignment and covert insights into action
Skilled at effectively communicating department or area issues and results within and across functional areas and conducting presentations of technical information concerning specific projects or timelines. Able to gain cooperation of others at all levels within the organization
Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals. Able to make and prioritize process and resource decisions based on overall team needs
Proven experience building performance measurement systems across multiple channels and journeys (HCP and patient marketing)
Strong command of funnel analytics, KPI design, and attribution/ROI approaches; comfort with imperfect data and ambiguity
Business intelligence experience using systems such as Tableau, Power BI or Looker required; Experience with Python or R strongly preferred
Demonstrated ability to influence senior stakeholders across Marketing, Sales/Commercial, Finance and Strategy with clear recommendations
Incrementality testing / causal inference experience (matched markets, holdouts, quasi-experiments)
Experience with Marketing Mix Methodologies and other budget optimization approaches
Excellent analytical skills and deep familiarity with CRM and marketing automation ecosystems (e.g., Salesforce + Eloqua, Marketo, and Marketing Cloud) as well as common media platforms such as Google, Bing, Meta, Youtube, and Tik tok
Experience partnering with Strategy and Finance on Annual Operating Plan and Strategic Planning
Strategic thinking, analytical rigor, business judgment, structured problem solving, stakeholder leadership, executive storytelling, measurement discipline, and a 'build the system' data-product mindset
Bachelor's degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience
10 years in marketing and digital analytics
Preferred
Experience integrating third-party datasets and solving identity resolution/master data challenges preferred
Familiarity with forecasting, experimentation/causal inference, and marketing measurement approaches preferred
5 years prior experience leading/supervising a marketing or analytics department and associated staff strongly preferred
Experience working in Medical Technology, Pharmaceuticals or Healthcare strongly preferred
Benefits
Bonus
Medical, dental, vision available your first day
Health savings accounts and flexible saving accounts
11 paid holidays per year
Unlimited PTO
401k plan with company match
Employee Stock Purchase plan
Company
Tandem Diabetes Care
Tandem Diabetes Care, a global insulin delivery and diabetes technology company, manufactures and sells advanced automated insulin delivery systems that reduce the burden of diabetes management, while creating new possibilities for patients, their loved ones, and healthcare providers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David Berger
EVP and Chief Operating Officer
Brian Hansen
Executive Vice President and Chief Commercial Officer
Recent News
The Motley Fool
2024-02-23
Medical Product Outsourcing
2024-02-02
Company data provided by crunchbase