BeiGene · 1 month ago
Senior Director/Executive Director, Non-Personal Promotion Strategy and Execution
United States
Full-time
Remote
Director/Executive
$224K/yr - $294K/yr
12+ years expBeOne Medicines USA, Inc. is seeking a Senior Director/Executive Director to lead non-personal promotion strategy and execution for their Hematology Franchise. This critical role involves developing digital strategies, overseeing media plans, and ensuring compliance while collaborating across various functions to enhance brand performance.
BiotechnologyHealthcareLife ScienceHealth CareMedical
Responsibilities
Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications
Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe
Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner of the relationship with the media agency
Work with each of the brand leads to ensure digital plans are aligned with the brand strategic plans
Lead the BeOne cross functional NPP Core Group that includes brand marketing, Customer Enterprise Team, Global Medical Affairs, Corporate Affairs along with Digital Strategic Execution members
In collaboration with Global Technology Services, develop and optimize BeOne’s Omnichannel Ecosystem to ensure brands are efficiently reaching customers on a 1:1 level
Collaborate with Global Insights & Analytics to report performance metrics on media plans and tactics back to the brand and offer insight on how to optimize each plan through tools like Promo-Mix modeling
Develop quarterly performance presentations that reflect reach, digital SOV, brand spend vs competitors, mROI and overall Rx lift
Collaborate with promotions brand team members on quarterly flight plans for all digital channels (i.e. display, social, custom)
Own digital budgets for each brand, including media
Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements
Establish clear goals and align team efforts with business objectives and priorities
Qualification
Required
Bachelor's degree in business, marketing, life sciences or a related field
Preferred
BS/BA with 12+ years of pharmaceutical industry marketing or combination of marketing along related industry experience (sales, market research)
Must have led creation of brand media/digital strategy and execution plans
Experience in highly competitive markets
Experience directing media and agency partners, including budget tracking and management
Proven cross-functional agility and collaboration skills with the ability to influence and generate consensus through inclusion
Excellent interpersonal, oral and written communication skills
Ability to remain calm in the face of challenges and lead with confidence and positivity during periods of ambiguity and change
Self-directed but seeks alignment with brand leadership and keeps them regularly informed on digital performance
Benefits
Non-Commercial roles are eligible to participate in the annual bonus plan
Commercial roles are eligible to participate in an incentive compensation plan
All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards
Voluntarily participate in the Employee Stock Purchase Plan
The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness
Company
BeiGene
BeiGene is a global oncology company.
0-1 employees
H1B Sponsorship
BeiGene has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
2%
Represents job field similar to this job
Marketing
Engineering and Development
Management and Executive
Legal and Compliance
Sales
Customer Service and Support
Education and Training
Product Management
Accounting and Finance
Human Resources
Trends of Total Sponsorships
*2025 (14)
2024 (32)
2023 (39)
2022 (40)
2021 (28)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$6.79BKey Investors
Hillhouse InvestmentAmgenCITIC Capital Holdings,Hillhouse Investment
2020-07-12Post Ipo Equity· $2.08B
2019-10-31Post Ipo Equity· $2.7B
2018-08-02Post Ipo Secondary· $903M
Leadership Team
Dirk Weber
Executive Director Medical Affairs (Europe)
Recent News
Company data provided by crunchbase