InStride Health · 1 month ago
Marketing Lead
United States
Full-time
Remote
Lead/Staff
$98K/yr - $109K/yr
3+ years expInStride Health is dedicated to delivering specialty anxiety and OCD care for children and families. The Growth Marketing Lead will drive operational strategies for consumer and provider growth, manage marketing initiatives, and enhance AI-driven workflows to improve team efficiency.
HealthcareWellnessHealth CareMental Health
Responsibilities
Identify, pilot, and build AI-driven workflows that increase Growth team velocity, including maintaining a custom prompt library to standardize high-quality output across initiatives
Define and track success metrics for AI and automation initiatives, including time saved, conversion lift, and customer experience improvements, and report results to the Growth team
Train cross-functional team members on AI best practices and embed automation into daily marketing operations to build repeatable, scalable processes
Serve as the day-to-day lead for creative agencies, providing clear direction and feedback to produce consumer and provider materials aligned with InStride’s brand and campaign goals
Own and optimize Zoho CRM and Marketing Automation, executing campaigns across consumer and provider segments and identifying opportunities to improve performance and efficiency
Manage timelines for multi-channel initiatives, coordinating across consumer and provider teams to keep campaigns on schedule and on brief
Maintain the centralized marketing asset library, ensuring all creative materials are organized, current, and easily accessible to cross-functional partners
Own third-party promotional relationships and directory listings at the state and national level, and drive the acquisition of patient and provider testimonials in written and video formats
Lead internal marketing communications, including bi-weekly companywide announcements and cross-functional meeting coordination
Track and report on key performance indicators (KPIs), delivering actionable insights and recommendations to the Growth team
Plan and execute quarterly Growth team offsites and internal events to drive strategic alignment and team culture
Qualification
Required
3-6 years of experience in marketing coordination, growth marketing, or marketing operations, preferably within a high-growth digital or healthcare environment
Demonstrated experience building and configuring AI-driven workflows, with a track record of turning manual processes into scalable, repeatable automations that increase team efficiency and reduce operational overhead
Strong verbal and written communication skills with the ability to articulate concepts clearly and compellingly
Strong project management skills with the ability to manage competing priorities across multiple internal stakeholders in a fast-paced environment
Curiosity and a willingness to learn and ask questions to improve outcomes
Exceptional attention to detail and a high bar for quality
Demonstrated proficiency in Zoho CRM and Marketing Automation; familiarity with analytics tools such as Looker and lead generation platforms such as ZoomInfo is a plus
Experience managing external vendors or creative agencies, including the ability to provide constructive creative feedback
Experience using Office and Google Products, Canva and Adobe to produce presentations and marketing materials. Specific focus on how these tools can be augmented by AI to produce high-quality materials at scale
BA/BS degree or equivalent knowledge or practical experience in marketing, technology or business operations
Benefits
Generous benefits package (401k with match, Flexible PTO, paid holidays, paid service days, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more)
Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment
Chance to make a far-reaching impact by helping children and families access desperately-needed, evidence-based care
Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem
Fully virtual: work from the comfort of your home with periodic in-person retreats
Company
InStride Health
InStride Health provides evidence-based OCD and anxiety treatment to keep kids and teenagers engaged along the way.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$86MKey Investors
Echo Health Ventures,FMZ VenturesGeneral Catalyst
2026-06-15Series C· $30M
2024-03-27Series B· $30M
2022-10-03Series A· $26M
Leadership Team
John Voith
CEO and Co-Founder
Kathryn Boger
Chief Clinical Officer and Co-Founder
Recent News
2026-06-22
2026-06-20
Behavioral Health Business
2026-06-18
Company data provided by crunchbase