InSource, Inc · 1 month ago
Web Optimization Manager
United States
Contract
Remote
Senior Level
5+ years expInSource, Inc is seeking a Manager of Web Experience Strategy to drive the development and execution of digital experiences as part of an integrated website roadmap. This role will play a critical part in shaping and implementing digital strategies that enhance engagement with key audiences and optimize the care seeker journey to improve conversion.
ConsultingInformation TechnologyEnterprise SoftwareHuman ResourcesManagement Information SystemsStaffing Agency
No H1B
Responsibilities
Build improved web customer experiences and user journeys by analyzing user behavior, mapping navigation patterns, and optimizing touchpoints to drive key KPIs
Conduct stakeholder interviews to align on business priorities and uncover insights that inform website strategy, UX improvements, and content development
Define strategic business requirements for website search based on user journey insights, and recommend solutions that position search as a key driver of engagement and conversion
Perform competitive assessments to benchmark industry best practices and identify opportunities for differentiation
Provide recommendations, based on qualitative and quantitative research, to enhance audience engagement, optimize user flows, and improve overall digital experience
Optimize web strategy to align with broader digital channels, integrating SEO best practices alongside paid, owned, and earned media for a seamless and discoverable customer journey
Partner with UX designers, product, and content teams to execute roadmap initiatives in alignment with broader marketing and branding objectives
Manage landing page execution with content and UX/UI strategists to ensure a seamless experience that meets business needs and clearly drives users towards measurable goals
Develop comprehensive presentations that effectively convey project strategies and secure approvals
Provide clear guidance on web best practices, digital trends, and user behavior insights to drive cohesive execution
Partner with the analytics team to define measurement plans, continuously monitor performance metrics, and recommend iterative improvements for targeted KPIs
Qualification
Required
5+ years in web strategy, website management, or marketing with a focus on customer journey, developing digital experiences and user engagement. These are MUST HAVE EXPERIENCES
Hands-on experience developing digital experiences that improve user engagement and drive improved conversion rates
Proficiency in behavioral analytical tools such as Heap, Google Analytics, etc
Strong background in stakeholder engagement, competitive analysis, and research-driven strategy development
Deep understanding of data-driven decision making, audience insights, measurement, and privacy regulations
Ability to align teams, facilitate decision-making, and drive collaboration across departments
Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or a related field
Company
InSource, Inc
InSource is now a part of CoreX! Follow us on LinkedIn at linkedin.com/company/corex-corp
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel D. Gale
Chief Solutions Officer / Chief Technology Officer
Barrett Tyson
CFO
Recent News
2023-11-03
Company data provided by crunchbase