Sedgwick · 1 month ago
Director, Integrated Marketing Strategy
United States
Full-time
Remote
Director/Executive
8+ years expSedgwick is a leading claims management services company that values meaningful work and a supportive culture. The Director of Integrated Marketing Strategy & ABM will lead the development and execution of marketing campaigns that drive growth and engagement, collaborating with various teams to ensure alignment with business priorities.
BankingHuman ResourcesProperty & Casualty InsuranceEmployee BenefitsInsuranceRisk Management
Responsibilities
Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams
Partner with sales leadership to identify and prioritize strategic accounts
Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies
Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings
Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches
Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement
Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives
Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics
Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities
Coordinates personalized outreach programs, landing pages, executive events and nurture experiences
Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals
Manages performance optimization through testing, reporting and analytics
Collaborates cross-functionally with creative, communications, digital, analytics and business teams
Lead conference and executive event marketing strategy, including pre-event, onsite and post-event engagement programs
Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting
Drives continuous optimization across campaign performance, targeting, conversion and engagement
Qualification
Required
Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred
Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM)
Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes
Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities
Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations
Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams
Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives
Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement
Knowledge of lifecycle marketing and revenue operations processes
Familiarity with intent data, audience segmentation, and account scoring methodologies
Strong analytical skills with the ability to interpret data and drive performance optimization
Excellent communication, presentation, and executive presence skills
Strong organizational and project management skills
Ability to collaborate across cross-functional teams and align stakeholders
Ability to meet or exceed Performance Competencies
Company
Sedgwick
Sedgwick is the world’s leading risk and claims administration partner, helping clients thrive by navigating the unexpected.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.5BKey Investors
Altas PartnersLa Caisse
2024-09-12Private Equity· $1B
2018-12-01Private Equity
2018-09-12Acquired
Leadership Team
Michael Arbour
Chairman & Chief Executive Officer
Kalani Reelitz
Global Chief Financial Officer
Recent News
2026-06-11
Coverager - Insurance news and insights
2026-06-10
bloomberglaw.com
2026-05-12
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