Hired Recruiters · 1 month ago
Director Of Marketing
United States
Full-time
Remote
Director/Executive
5+ years expHired Recruiters is focused on building innovative solutions for the insurance industry. They are seeking a Director of Marketing to lead their marketing efforts, enhance user adoption, and redesign their marketing site to better serve small businesses and enterprises.
Internet
Responsibilities
Collecting insurance information is tedious, both for the consumer and for the businesses that serve them
Say goodbye to dozens of form fields that don’t convert, filled with questions consumers don’t readily have the answers to
Say hello to single-click data importing
You'll sit at the intersection of Product and Sales to drive user adoption of Canopy Connect
You will run our Marketing function and improve our ability to market to both small businesses as well as enterprises
You'll completely redesign our marketing site - it hasn't been redesigned since the company was founded in early 2020!
You'll develop and execute lead generation programs (including but not limited to search, display, email, paid social, organic social, content marketing) to drive demo request, and optimize funnel conversion rates
You'll analyze and report on the impact of demand creation activities on sales pipeline and revenue
You'll design and build marketing collateral like images, copy, sales decks and videos
You'll define and execute go-to-market strategies and campaigns across key customer segments
You'll implement new processes and technology to continuously improve our demand generation operations
You'll develop a deep understanding of our key customer segments
Qualification
Required
5+ years professional experience
Experience at a Series A or earlier startup
Expertise with Hubspot and/or Salesforce marketing automation tools
Proven track record of successfully launching and managing cost effective marketing campaigns with clear ROI focused metrics
Growth mindset with results-driven approach to work (testing, measuring, iterating)
Self-motivated, resourceful, and comfortable working in nebulous environments with minimal oversight
Clear, concise, and confident communicator (both written and verbal)
Lifelong learner
Extraordinarily organized
Preferred
Experience at a company selling APIs and/or data (vs. a platform)
Experience in insurance, payments, banking, FinTech, and/or InsurTech
Experience at hypergrowth startup that scaled substantially during your tenure
Company
Hired Recruiters
From San Francisco to Singapore, we help different companies (startups and established) to fulfill their hiring expectations.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase