Bovitz, Inc. · 1 month ago
Director, Experiential Marketing & Growth
United States
Full-time
Remote
Director/Executive
$120K/yr - $180K/yr
10+ years expBovitz, Inc. is a consumer engagement agency that creates integrated solutions to connect brands with consumers. The Director, Experiential Marketing & Growth is a senior leadership role focused on leading experiential marketing strategies, managing client relationships, and driving business growth through innovative brand activations.
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Responsibilities
Own and grow a dedicated experiential business unit or book of business within the agency
Build a portfolio of experiential and integrated marketing clients, with a focus on Fortune 500 and enterprise brands
Partner with agency leadership to define growth priorities, target categories, client opportunities, and the experiential offering
Help shape how the agency talks about, sells, and delivers experiential marketing
Build a sustainable business unit that balances revenue growth, creative quality, client satisfaction, and margin performance
Lead the planning and execution of experiential programs, including brand activations, pop-ups, events, tours, launches, sponsorship activations, influencer-led experiences, and immersive consumer experiences
Partner with creative, production, strategy, social, and influencer teams to shape activation concepts, experience flows, engagement mechanics, and campaign extensions
Ensure ideas are strategically relevant, creatively compelling, operationally feasible, and financially realistic
Help clients and internal teams understand what is possible within the realities of budget, timeline, venue, staffing, vendors, and production
Help create integrated programs that connect live experiences with digital reach, creator amplification, content capture, brand storytelling, and cultural relevance
Serve as a senior experiential voice inside the agency
Lead ideation and brainstorming for experiential programs, brand activations, pop-ups, events, tours, launches, cultural moments, sponsorship activations, and immersive experiences
Translate client business challenges into experiential strategies and activation platforms
Develop experience concepts, consumer journeys, engagement mechanics, live/digital extensions, and campaign narratives
Bring fresh thinking around culture, consumer behavior, brand experience, participation, community, social amplification, and measurable impact
Help ensure the agency’s experiential work feels modern, relevant, creative, and strategically grounded
Stay current on trends in experiential marketing, live events, brand experience, social/influencer amplification, emerging platforms, creator culture, and cultural partnerships
Pursue new client opportunities, expand existing relationships, and create repeatable revenue streams
Own the commercial health of the book, including revenue forecasting, margin awareness, pipeline management, and growth planning
Build and maintain senior-level relationships and oversight with brand, experiential, partnerships, sponsorship, social, influencer, content, and integrated marketing leaders
Serve as a trusted advisor to clients on experiential strategy, brand activation, consumer engagement, and integrated campaign opportunities
Understand client business goals, planning cycles, budgets, decision-making structures, and brand priorities
Create long-term client value beyond one-off activations
Lead or co-lead capabilities meetings, pitches, RFP responses, and proposal presentations for the experiential unit
Shape the strategic and creative direction of experiential opportunities
Partner with creative, strategy, production, social, influencer, branding, and account teams to develop compelling, executable ideas
Ensure proposals are creatively compelling, strategically sound, operationally realistic, and financially viable
Help the agency win work by bringing both client credibility and strong experiential thinking
Partner with production, creative, and strategy teams to ensure delivery aligns with client expectation
Help resolve client issues, scope challenges, budget concerns, and strategic questions
Protect the quality of the work, the health of the client relationship, and the profitability of the engagement
Qualification
Required
10–15+ years of experience in experiential marketing, brand experience, integrated marketing, agency leadership, client growth, or senior account leadership
Deep experiential marketing expertise, including brand activations, live events, pop-ups, tours, launches, sponsorship activations, cultural moments, and immersive consumer experiences
Proven ability to generate, grow, and manage a meaningful book of business
Strong network of Fortune 500 or enterprise brand contacts, especially among experiential, brand, partnerships, sponsorship, social/influencer, or integrated marketing decision-makers
Demonstrated success creating, pitching, and closing experiential or integrated marketing opportunities
Strong ideation and strategic thinking skills; able to lead brainstorming and shape compelling experiential concepts
Ability to serve as a senior thought partner to clients and internal teams
Strong understanding of agency economics, including gross revenue, gross margin, scopes, pricing, staffing, production costs, and profitability
Experience staying involved after the sale to support delivery, client satisfaction, retention, and account expansion
Excellent presentation, communication, negotiation, and relationship-management skills
Ability to collaborate effectively with creative, production, strategy, social, influencer, branding, finance, and agency leadership teams
Entrepreneurial, commercially minded, creative, and execution aware
Preferred
Existing senior relationships with Fortune 500 marketers across categories such as CPG, beauty, fashion, retail, entertainment, sports, technology, food and beverage, automotive, financial services, travel, hospitality, health/wellness, or lifestyle brands
Experience managing experiential or integrated programs with six-figure to seven-figure budgets
Proven ability to build or lead a practice area, business unit, client portfolio, or vertical
Experience with social, influencer, content, creator, PR, branding, or digital extensions of experiential programs
Strong category POV and ability to bring trends, insights, and market intelligence into client conversations
Familiarity with CRM tools, pipeline reporting, revenue forecasting, and account planning
Success managing or mentoring account, strategy, growth, or delivery teams
Company
Bovitz, Inc.
We’re Bovitz<>Boombox, an insights, strategy, and marketing agency that’s Obsessed with Humanity®.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Greg Bovitz
Executive Chairman
Recent News
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