Offchain · 1 month ago
Vice President of Marketing
United States
Full-time
Remote
Director/Executive
10+ years expOffchain is a company at the forefront of blockchain scalability and security, transforming how the world interacts with decentralized applications. They are seeking a Vice President of Marketing to build a high-performing marketing function and drive execution across various marketing channels while shaping the market narrative for blockchain technology.
Crypto & Web3Cyber SecuritySoftwareBlockchainEthereumNetwork SecuritySecuritySmart ContractsWeb Development
Responsibilities
Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative
You are biased toward action
Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops
Build a team culture that values speed, clarity, creativity, ownership, and high standards
Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly
Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution
Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes
Own the editorial standard for the company
Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market
Know how to translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders
Raise the quality of every external surface through sharper editing, stronger framing, better proof, and clearer language
Establish Offchain and Arbitrum as credible voices in the evolution of programmable markets, tokenization, financial infrastructure, and blockchain adoption
Partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications across earned, owned, and partner channels
Guide founder and executive storytelling across op-eds, interviews, panels, social, and strategic announcements
Build a stronger editorial engine, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises
Ensure external communications are precise, defensible, and grounded in real product value
Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels
Build partner marketing motions that make strategic launches feel larger, clearer, and more commercially relevant
Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives
Turn market intelligence into fast action: messaging updates, executive talking points, campaign ideas, social responses, partner opportunities, and content angles
Operate with urgency without sacrificing accuracy
Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth
Build reporting habits that show what is working, what needs to change, and where marketing is creating business impact
Guide your team in how to use data to improve campaigns, content, channels, and team focus
Manage budget and agency relationships with discipline
Qualification
Required
Minimum of 10 years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software
Minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM
Experience building marketing functions that are structured, fast, and accountable
Benefits
Remote-first global workforce + NY office
Annual company offsite + team onsites
Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
Medical, dental & vision coverage (US + some other countries)
401k retirement plan + company match (US only)
Wellness stipend
Home office set up / ergonomic equipment program
Company
Offchain
Offchain is the strategic infrastructure partner for the world’s most ambitious companies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$123.7MKey Investors
Lightspeed Venture PartnersPantera Capital
2021-08-31Series B· $100M
2021-04-01Series A· $20M
2019-04-03Seed· $3.7M
Leadership Team
Steven Goldfeder
Co-Founder & CEO
Ed Felten
Co-Founder and Chief Scientist
Recent News
2026-07-11
2026-06-12
CB Insights
2026-03-03
Company data provided by crunchbase