Onit · 1 month ago
Director, Brand Marketing
United States
Full-time
Remote
Director/Executive
8+ years expOnit is redefining the future of legal operations through AI technology. The Director of Brand Marketing will own Onit's brand narrative and corporate identity, leading the brand strategy during a critical transition to an AI-native platform.
Big DataEnterprise SoftwareLegalSaaSSoftwareBusiness IntelligenceBusiness Process Automation (BPA)Enterprise ApplicationsLegal Tech
No H1B
Responsibilities
Own Onit’s category narrative and corporate positioning, including the through-line that defines what Onit is, what it replaces, and why its differentiation is defensible
Set the master brand story that Product Marketing translates into product messaging and that Revenue Marketing carries into demand programs
Lead the evolution of Onit’s positioning as the market and the AI category shift, keeping the story ahead of competitors
Partner with the VP of Marketing and the executive team to align the brand narrative to company strategy and key market moments
Monitor the competitive brand landscape and ensure Onit’s positioning responds to moves by key competitors including in enterprise legal management, CLM, and AI-native entrants
Own Onit’s brand identity, voice, and visual system, and set the standard for how every team applies them
Lead the website as a brand expression, owning the experience, design language, and how the story renders for first-time visitors, in partnership with web and design
Direct the creative and design function to produce on-brand work at the pace of an AI company
Own brand presence and experience at tier-one events and lead the OnPoint community as a brand channel, developing it as an always-on touchpoint for legal ops buyers and advocates
Own earned media and PR, building Onit’s reputation and share of voice in the legal AI category
Lead the executive and employee thought leadership program and scale the shift from episodic campaign spikes to an always-on, culture-led organic engine
Own AI and LLM search visibility as a first-class brand channel, growing Onit’s citation share for the terms that matter to buyers
Establish the brand measurement framework, including awareness, share of voice, organic reach, sentiment, and earned media, reported to the VP of Marketing and leadership on a defined cadence with clear business impact framing
Support investor-facing narrative and corporate communications as Onit executes its AI platform transition, in partnership with the VP of Marketing and executive leadership
Partner with Product Marketing on analyst storytelling, supplying the corporate narrative that analyst relations carries to market
Consolidate and build the brand team, bringing dedicated headcount to a function that has operated across multiple contributors, including in-house PR and social, content, and design talent; manage the brand budget including agency and vendor relationships
Hold the brand standard across every team that touches the brand without owning every task, partnering with Revenue Marketing and Product Marketing while keeping scope clean
Operate like an AI company: fast, high-volume, experiment-driven, and comfortable leading through ambiguity
Qualification
Required
8+ years of brand or corporate marketing experience in B2B technology, ideally enterprise SaaS, including time owning category positioning through a real market shift
A track record of leading brand at the function level, with at least one example of building or rebuilding an identity or narrative you can walk through
A portfolio that proves it: narratives you authored, identities you shaped, and reputation work with outcomes you can point to
Demonstrated command of organic social, PR, and thought leadership as a growth system, not a list of tactics
Fluency in how AI is reshaping both the product story and the discovery layer, including how brands earn visibility inside AI search and LLMs
Experience building and leading a team, with a record of developing people and raising the bar on craft
The judgment to hold a brand standard across teams without owning every task, and the diplomacy to partner with Product Marketing and Revenue Marketing without blurring lines
Strong executive presence and communication, with a point of view you deliver directly
A bias for speed and high-volume output, comfortable operating like an AI company. We hire on demonstrated craft and results, not credentials
Benefits
Annual discretionary bonus
Three medical plan options, plus dental and vision, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.
401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.
Flexible paid time off, 7 sick days, and 9 paid company holidays annually.
Exceptional paid leave for birth parents, non-birth parents, and caregivers. Onit also offers surrogacy and adoption reimbursement.
100% employer-paid life and disability insurance.
Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.
Healthcare FSA, HSA, and dependent care FSA.
One paid volunteer day each year to give back to the community.
Company
Onit
Onit deploys Onit apps to simplify business process automation and improve business productivity across all departments and industries.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$216.57MKey Investors
K1 Investment ManagementLevel Equity ManagementAustin Ventures
2019-01-08Private Equity· $200M
2016-10-27Series Unknown· $8.25M
2016-01-08Series B· $0.03M
Leadership Team
Michael Farlekas
Chief Executive Officer
Jean Yang
VP AI Transformation & G2M Strategy
Recent News
Sports Business Journal
2026-06-20
2026-05-14
2026-05-13
Company data provided by crunchbase