Alteryx · 2 hours ago
Brand Director
United States
Full-time
Remote
Director/Executive
$155K/yr - $205K/yr
10+ years expAlteryx is a leader in data, automation, and AI, driving transformation in how businesses operate. The Brand Director will lead the development and execution of global brand strategies, overseeing integrated campaigns and partnerships to enhance brand awareness and engagement.
Big DataArtificial Intelligence (AI)Enterprise SoftwareAnalyticsBusiness IntelligenceBusiness Process Automation (BPA)Data GovernanceData IntegrationData ManagementMachine LearningPredictive Analytics
Responsibilities
Develop and evolve Alteryx’s global brand strategy and positioning in partnership with executive leadership and cross-functional stakeholders
Lead the creation and execution of integrated global brand campaigns across digital, social, paid media, experiential, content, and partner channels
Ensure brand consistency and excellence across all external touchpoints, including advertising, events, sponsorships, customer storytelling, and merchandise
Partner closely with Demand Generation, Portfolio Marketing, Communications, Creative, and Regional Marketing teams to align brand initiatives with business objectives
Own the company’s advertising strategy, including channel planning, media investment strategy, audience targeting, and campaign optimization
Drive integrated paid media initiatives that increase brand awareness, engagement, and pipeline contribution
Collaborate with agency partners and internal teams to develop breakthrough creative and measurable campaign performance
Establish and manage brand-to-demand measurement frameworks that connect brand investment to business outcomes
Define and track KPIs including brand awareness, consideration, engagement, share of voice, pipeline influence, and campaign ROI
Partner with Marketing Operations and Analytics teams to build executive reporting and actionable insights that optimize performance and investment decisions
Serve as the primary marketing lead for the Alteryx and McLaren Racing partnership
Develop and execute annual activation strategies that maximize brand visibility, customer engagement, executive hospitality, employee engagement, and content opportunities
Partner with internal stakeholders, external agencies, and McLaren counterparts to deliver high-impact experiences and campaigns globally
Manage sponsorship deliverables, budgets, timelines, and reporting against partnership objectives
Oversee Alteryx’s global merchandise strategy, ensuring alignment with brand standards and business goals
Manage relationships with global merchandise vendors, including sourcing, production, fulfillment, budgeting, and quality control
Develop scalable merchandise programs that support events, employee engagement, customer marketing, and executive gifting initiatives
Lead and mentor internal team members and external agency partners
Foster a culture of creativity, accountability, innovation, and operational excellence
Influence cross-functional stakeholders and build alignment across marketing, sales, communications, and executive leadership teams
Qualification
Required
10+ years of experience in brand marketing, integrated marketing, or corporate marketing within B2B technology or SaaS environments
Proven success leading global brand campaigns and advertising strategy with measurable business impact
Strong understanding of brand-to-demand measurement and modern marketing analytics
Experience managing agencies, media partners, and global vendors
Ability to balance strategic vision with hands-on execution in a fast-paced environment
Bachelor's degree in Marketing, Communications, Business, or related field
Preferred
Experience managing sports marketing activations, sponsorships, or strategic partnerships strongly preferred
MBA preferred
Strategic thinker with strong creative instincts and operational discipline
Passion for storytelling, customer engagement, and innovative brand experiences
Data-driven mindset with strong analytical and decision-making capabilities
Collaborative leader who thrives in highly cross-functional organizations
Comfortable operating in a dynamic, high-growth technology environment
Benefits
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement
Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
Company
Alteryx
Alteryx is a leading provider of an end to end data science & analytics platform for the enterprise
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.41BKey Investors
ICONIQ Growth,Insight PartnersInsight PartnersSapphire Ventures,Toba Capital
2023-12-18Private Equity
2023-12-18Acquired
2023-02-28Post Ipo Debt· $450M
Leadership Team
Andy MacMillan
Chief Executive Officer
Rajkumar Irudayaraj
SVP, Global Technology & Innovation Partners
Recent News
2026-07-14
Orange County Business Journal
2026-06-17
2026-06-16
Company data provided by crunchbase