Lucky Energy · 1 month ago
Director of Shopper Marketing
United States
Full-time
Remote
Director/Executive
10+ years expLucky Energy is seeking a Director of Shopper Marketing to lead retail marketing efforts across key accounts. This senior leadership role is responsible for account-level strategy, budget management, and building a Shopper Marketing Center of Excellence to support various retail formats.
Food and BeverageRetailWine And Spirits
Responsibilities
Serve as the primary owner of shopper marketing across key retail accounts
Define macro strategy for how marketing drives performance within each chain
Align shopper marketing efforts with broader commercial priorities (distribution, velocity, promotions)
Own and manage shopper marketing and trade-related budgets by account and channel
Determine how and where to invest to maximize return across:
Price / promotion / discounting
Retail media and digital programs (in partnership with Growth)
Maintain full accountability for ROI and overall performance
Build and manage annual and quarterly account-specific marketing calendars
Ensure alignment with:
Retailer priorities and programming windows
Brand initiatives and innovation launches
Sales objectives
Act as the quarterback across functions, ensuring the right teams are engaged:
Growth Team- retail media, search, eCommerce, marketplace activation (execution arm)
Creative / Brand- account-specific creative and messaging
Category Management- insights, data storytelling, sell-in support
Sales Teams- alignment to account priorities
Mobilize resources effectively- own the 'what' and 'why,' while teams execute the 'how.'
Partner closely with Commercial teams to translate brand strategy into account-specific programming
Support priority customers including Walmart, Kroger, Albertsons, HEB, Sheetz, Circle K, and others
Equip sales teams with clear, compelling shopper-driven plans that drive incremental growth
Build deep relationships with retailer marketing, retail media, and buying teams
Elevate Lucky Energy from vendor to strategic partner
Increase marketing penetration and influence within key accounts
Own total chain-level performance from a shopper marketing perspective
Continuously evaluate:
What’s working
What’s not
Where to reallocate investment
Partner with Growth to stay informed on media and eCommerce performance across platforms like:
Walmart Connect, Walmart.com
Roundel (Target), Kroger Precision Marketing
Other retailer ecosystems
Build and scale a Shopper Marketing function aligned to retail formats:
Small Format (C-store)
Large Format (Grocery / Mass)
Club, Drug, Value, FSOP, Military, and more!
Establish best practices, frameworks, and ways of working that create consistency and scalability
Qualification
Required
10+ years of experience in shopper marketing, customer marketing, or retail/account marketing within CPG
Proven experience owning account-level strategy, budgets, and performance
Strong people leadership experience, including building and scaling teams
Deep understanding of the sales-marketing interface and how to drive alignment across functions
Experience working with major retailers such as Walmart, Kroger, Target, Circle K, Albertsons, HEB, etc
Strong strategic relationship management skills, with experience navigating retailer marketing ecosystems
Ability to operate as both a strategic thinker and operational leader
Company
Lucky Energy
Lucky Energy is a better-for-you energy drink company.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$62.95MKey Investors
Paine Schwartz PartnersInvestBevMaveron
2025-11-11Series B· $25M
2025-06-02Series Unknown
2025-03-27Series A· $14.2M
Leadership Team
Richard Laver
Founder and CEO
Recent News
Silicon Legal Strategy | Entrepreneurial Legal Counsel
2026-05-04
2026-04-14
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